How the ExpertsMonitor Social Media

How do you FINDall of the online INFORMATIONthat's RELEVANT TO YOUand bring it back in such a way that you can

MAKE USE OF IT ALL?

Step 1: What do you want to monitor?

Your Brand Your name or your brand's name

Variations of your name

Potential misspellings

Names of the most visible employees

Your slogan, tagline, or catchphrase

Your specific campaigns

Your Industry

Keywords that describe your industry

Complementary keywords

Frequently used industry hashtags

Step 2:What tools should you use?

Google AlertsMention

TalkwalkerTopsy

SocialMentionMeltwater Icerocket

Step 3:Where are the insights?

Step 4:How can you act on the insights?

Refine Your SearchesCommunicate the Results

Much more: bit.ly/monitorsm

Sources:Death to Stock Photo, SocialMediaHQ