How the Experts Monitor Social Media
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Transcript of How the Experts Monitor Social Media
How the ExpertsMonitor Social Media
How do you FINDall of the online INFORMATIONthat's RELEVANT TO YOUand bring it back in such a way that you can
MAKE USE OF IT ALL?
Step 1: What do you want to monitor?
Your Brand Your name or your brand's name
Variations of your name
Potential misspellings
Names of the most visible employees
Your slogan, tagline, or catchphrase
Your specific campaigns
Your Industry
Keywords that describe your industry
Complementary keywords
Frequently used industry hashtags
Step 2:What tools should you use?
Google AlertsMention
TalkwalkerTopsy
SocialMentionMeltwater Icerocket
Step 3:Where are the insights?
Step 4:How can you act on the insights?
Refine Your SearchesCommunicate the Results
Much more: bit.ly/monitorsm
Sources:Death to Stock Photo, SocialMediaHQ