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More than 19M YouTube views and 1M in sales for Orabrush

Orobrush fan parodies and videos

User-suggested recipes from Coconut Bliss

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Oreo’s media-centric tweets

https://monitor.wildfireapp.com/

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Carpenter Ana White’s blog

Klout.com

The Usual Suspects• Fans/followers• Retweets/shares• Replies/comments• UGC submissions• Reach• Klout Score

Real Indicators• Intended audience acquired• Reader -> Customer• Conversations generated• Reader -> Participant• New sources acquired• Gains made

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