How Social Media is Shaping Business
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19-Oct-2014 -
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Business
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A presentation aimed at business owners and marketing strategists in India about how social media has changed the customer-business relationship and what lies ahead for all industries in the field. Delivered in September 2014.
Transcript of How Social Media is Shaping Business
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More than 19M YouTube views and 1M in sales for Orabrush
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Oreo’s media-centric tweets
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Klout.com
The Usual Suspects• Fans/followers• Retweets/shares• Replies/comments• UGC submissions• Reach• Klout Score
Real Indicators• Intended audience acquired• Reader -> Customer• Conversations generated• Reader -> Participant• New sources acquired• Gains made
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Mandy [email protected]
@mjenkinsMandyJenkins.com
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