The Fountain of Youth

Communicating with the Next Generation

The Fountain of YouthEngaging Generation Y Using Social Media

For a good time, contact:

Sam Davidson(615) 260-3082

sam@coolpeoplecare.org

Generation YMillennialsBorn after 198076 millionCollaboratorsAccessWork/Life BalanceEngagement

I don’t know how. I don’t have enough time.

- Howard Schultz, CEO, Starbucks

“We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”

Gen Y will experiment with different organizational forms.

Gen Y is motivated to enter the social sector in a different way than Baby Boomers.

Gen Y is more anxious about life/work conflicts.

Source: Nonprofit and Voluntary Sector Quarterlyhttp://nvs.sagepub.com/cgi/content/abstract/32/3/450

Get digitalGet relevantGet simple

Get practicalGet original

Why?

It’s about the future of your fundraising.

In its first year, Causes raised $2.5 million on Facebook and MySpace and just surpassed the $10 million mark.

Generation Y currently controls

more than $211 billion in spending

power.

Why?

It’s about the future of your clients.

According to the Corporation for National and Community Service,

the growth rate of college student volunteers

(approximately 20%) is more than double the

growth rate of all adult volunteers (9%).

In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8

percent.

The future of your organization depends upon it.Why?

It’s about the future of your workplace.

According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years.

According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.

StrangersFriendsDonors

Loyal donorsAdvocates

Technology andthe Internetare a strategy,not a solution

Use processes that are both digital and ‘analog’

Embrace,don’t fear,the ever-changing world of

technology

Work with strategicpartners to ease

the learning curve

Start the conversationMake the commitmentFind the champion

CoolPeopleCare