The Media Evolution: How Newsrooms Are Adapting to

the Digital Media Environment(updated w/ audience tweets!)

The panel:

Ellyn Angelotti, senior faculty, the Poynter Institute  @ellynangelotti 

Theodore Kim, mobile/tablet editor, the Washington Post @TheoTypes 

David Cohn, news editor, Circa @Digidave

& your moderator, Sarah Skerik, VP content marketing, PR Newswire @sarahskerik

Our agenda • Changes at media outlets & in newsrooms:

– Metrics– Formats – Newsgathering

• The role of the journalist – How it’s changing – The impact of social media

• News trends – Has the very definition of

newsworthy changed?

CHANGES IN THE NEWSROOM:

METRICS, FORMATS & NEWSGATHERING

Source: Statista

Source: PEW

Source: Burson Marsteller

Social media as a source:

The key to cutting through message clutter: build real relationships in the newsroom.

THE ROLE OF THE JOURNALIST

Other necessary skills include video production using an iPhone and iMovie and use of Twitter not only to strategically disseminate information but to use it during the reporting process.

Source: Burson Marsteller

NEWS TRENDS

Source: Mashable

If you liked this deck, you’ll love the whole conversation. Listen to the full webinar on-demand here:http://promotions.prnewswire.com/LP_EvolutionofMedia_OnDemandWebinar_20140320_DK.html