How Media and Entertainment Companies Succeed with there Digital Transformation!

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Transcript of How Media and Entertainment Companies Succeed with there Digital Transformation!

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Acquia« Digital Business Company »

Cyril Reinhard, @cyrilCR

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BE AGILE : Digital World is going faster and faster…

SOCIAL NETWORKSMARTPHONE

TABLET

INTERNET

PAAS/SAAS

CONNECTED TV

RADIO

GAME CONSOLE

By PatrickSmithPhotography

CLOUD

SMART WATCH

GAMIFICATION

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In 2020, 50 billionsOf connected devices

(Orange sources)

By PatrickSmithPhotography

The World change…

BE AGILE : We are in connected world…

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BE MOBILE : Think Mobile First and build cross-canal experiences

Flickr : By heαrtbreaker

In 2014, most of Internet access come from Mobile devices

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Great !I like that, I recommend you……

I like the FranceTV Tour de France Multi-cast

The support is bad !

Too bad ! .

Oh this product is fatastic !!. Woah !

The user is a “ConsumActor”

+1.7b people are using Social Network

BE SOCIAL : Users are your best brand Ambassadors !

Fantastic!

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77%+ of the Web sites are not using Personalization !

BE UNIQUE : People want to be the “one” !

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The Digital Business Engagement : 3C

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How we engage is crucial ! Emotion & Story Telling !

Source 2013 : Kanter Media

POEM : Forrester Research Model

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User Generated

Content

SEO

Email

Analytics Marketing Automation

Personalization Multi-channel

Rich Media

CRM

CONTENT

COMMUNITY

COMMERCE

… so best digital experience combine content, community and Commerce...

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... To create value throughout the user experience “TouchPoints”

… the open source is for business, the most agile and flexible solution

EvangelizeRetainConvertMeasureEngageAttract

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AcquiaThe Digital Business Company

• Founded by Dries Buytaert, Drupal founder.

• 4000+ customers

• 450+ employees

• 700+ partners

• Worldwide presence

• 220% 3 year CAGR

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Why companies consider Acquia+Drupal for their Digital plateform transformation

1. Enterprise CMS/WEM leader

2. + 2 500 000 enterprise sites

3. + 1 000 000 community members

4. + 25 000 active developers around the

world

5. + 25 000 available modules

6. Adoption in 228 countries

"Modularity and flexibility to monitor developments / uses of

the Web and to adapt to complex business environments"

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Acquia, The Digital Business PlatformWe support enterprise to build exceptional solutions that :

• Allow marketers to create content-rich, socially immersive, and hyper-personalized experiences

• Allow developers to create higher quality sites faster

• Allow technical teams to deliver digital-first reliably and securely, globally

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Acquia, The Digital Business Platform

The digital business platform lives at the center of our customers digital strategy.

The Digital Business Platform supports the full lifecycle - from ideation to creation - with technical solutions and services that accelerate digital business outcomes.

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New Digital Engagement

…Needs Digital

Transformation !

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Flexibility and Integration Drive Digital Competitive Advantage

What are the main drivers for a new digital experience platform?

1. Limited flexibility

2. Total cost of ownership

3. Poor, inadequate functionality

4. Inability to quickly innovate

Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012

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Continuous DeliveryCloud

Digital Framework

Digital EngagementServices

Acquia, The Digital Business Platform

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Building a Digital Business Platform in your business environnent

Acquia Digital Business Plateform

Measure & report

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In this world where everything is accelerating, where everything goes faster!

Marketing and IT need Flexible Digital Business plateform

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In this world where everything is accelerating, where everything goes faster!

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Acquia help you for Digital Lifecycle Management

build

extend

maintain

test

launch &

scale

plan

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Acquia help you for Digital Lifecycle Management

build extend testplan

• Drupal expertise in design, development, and hosting

• Software solutions

• Development tools

• Guidance and project management

• Digital marketing solutions for site search, personalization, translation, and analytics

• Quality assurance tools that monitor application and infrastructure

• Expert performance, security, and site audits

launch & scale

maintain

• Application assurance

• Global 24x7x365 support

• Cloud operations

• Digital marketing tools

• Launch preparation

• Elastic cloud platform

• Application assurance

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OPEN SOURCE

Selected Drupal for more flexibility,better agility, integrate faster on a centralized platform

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UNIFIEDTimex transformed their customer experience with a unified platform for Content, Community, and Commerce

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AGILE300+ websites60% reduction in cost30% faster time to market

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300+

Warner Music Group artist websites, 3 site templates, total creative freedom

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10X Increased site visitors during Boston Marathon Bombings.

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MOBILEFIRST

Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia

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Media Entertainment Public Sector Higher Ed

Some Cutomer references

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High Tech Life Sciences Financial Services Others

Some Cutomer references