Post on 17-Nov-2014
description
A Case Study:How Médecins Sans Frontières
is using Social Media
@AvrilBenoîtMay 18 2010
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HAITI Communication challengesFreedom vs. ControlUnprecedented scaleEmbracing social media
Comms (strategy) tacticsExperimental, rapid, flexibleGoals: visibility, acceptance, leverageTactics: Blanket coverage, conscious staffing, reactive/proactive
ResultsExceptional trafficFundraising successWide coverage, growth in new audiences
Key learningsA few staff can have tremendous impact
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VRWCTexan @MSF_canada RT @lightxxx - We have a lady dying of rabies we need Rabies antitoxin asap // at Petionville Golf Course Field Hospital
VRWCTexan @MSF_canada RT @lightxxx We have a lady dying of rabies we need Rabies antitoxin asap #Haiti
rqskye @msf_canada RT @lightxxx-We have a lady dying of rabies we need Rabies antitoxin asap
rqskye @msf_canada RT @ShaunKing-NYT: 10 kids have died waiting 2 B "cleared" 4 flights. Doctors now afraid of being arrestedhttp://nyti.ms/b5HDES
Weddressproject Why is @MSF_CANADA saying that the Ministry of Health is going to see #BABYLANDINA today, but we are still trying to get them to go there? about 19 hours ago from web
Weddressproject @MSF_CANADA You stated earlier that the Ministry of Health was going to see #BABYLANDINA. When is that goig to happen? about 20 hours ago from web
MelyMello The life and/or death of a child should not be fodder for political postering. #SaveLandina @UN @MSF_US @MSF_canada 4:11 PM Feb 7th from web
VRWCTexan @MSF_canada RT @ShaunKing Need current contact inform & GPS coordinates for baby & docs MSF:http://bit.ly/brK3YJ we are ready to move 8:32 PM Feb 6th from web in reply to MSF_canada
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