Ann Kristine A. Peñaredondo

Social Media Engineer | Podcaster | Published Author | Mastermind Coach

AnnKristine.com

February 17, 2017 was the third year of my full-time virtual career.

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So I decided to create an offer for my ebook, Small is BIG.

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MY OFFER:From February 14 to 17, 2017, ebookbuyers you will get the PDF, audio book, and e-pub version, as well as a FREE 30-minute consultation.

All these cool anniversary stuff for only P975.00.

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First things first: I created a blog on my website.

Then, I started setting up my first LinkedIn ads.

But here’s a surprise that I’d like you to know.

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I did not spend a single dollar for my first LinkedIn ads.

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How did that happen?

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Well a few months back, LinkedIn posted a free US$50.00 coupon on, well, LinkedIn.

I think this is their way of telling people to give LinkedIn ads a try.

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Seeing that the offer came from LinkedIn and it’s legit, I took the offer.

(Just in case you still see the coupon post, go grab it. Why? LinkedIn ads are expensive. Thank you, Social Media Manager School, for teaching me that.)

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Here’s the email that I received from LinkedIn.

I went to this linkto know how to use the ad credits.

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Alright, let’s get into the action!

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I clicked Advertise under Work once I was inside LinkedIn.

I was re-directed here (on a new window). Then I clicked Create Ad.

I chose Text Ads because of one reason: the other options would require me to create a company page. It’s not my priority now.

I then created two Text Ads. This is ad 1.

This is ad 2.

Here are my ads! So excited! Then I clicked Next.

I then worked on the targeting. I targeted three LinkedIn Groups.

The next part was the Budget. As you see, the CPC bid in LinkedIn is expensive.

So I decided to bid for US$2.00 (minimum) and set the daily budget to US$10.00 a day.

I ran the LinkedIn Text ads for 4 days.

I never forgot my coupon code! I submitted the code and voila!

I still entered my credit card details even if the I got the code. It’s a basic requirement for any ads.

I then clicked Launch campaign.

Yay!

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Here’s how the ad looked like on LinkedIn.

Here are the results of my LinkedIn Text Ad campaign:

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Ad 1

Ad 2

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Takeaways from my first LinkedIn Ad campaign

1. Image is everything for text ads. My second ad worked better because the ebook’s cover is bigger than the first ad.

2. The play on the word “ANNiversary” could work on warm audience. The LinkedIn groups I targeted are cold audience.

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Nevertheless, I was happy that I braved LinkedIn ads. Having learned about Facebook Ads made me confident about it because they are all the same in terms of elements (creatives, targeting, budget, etc.)

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The layout may be different, but you won’t get lost.

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Now I am seriously thinking about running ads on Twitter.

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These links could help you on running your LinkedIn ads:

•https://www.linkedin.com/help/linkedin/answer/5388•http://www.slideshare.net/LImarketingsolutions

/webcast-intro-to-linkedin-campaign-manager

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