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How hackathons can drive top-line revenue growth

Sachin Gupta

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AGENDA

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1

2Role Of Hackathons In Enterprise Innovation

3Leveraging Hackathon Based Innovation Campaigns

4What It Takes To Conduct A Successful Hackathon

Can Innovation Be Managed?

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WHAT IS INNOVATION

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NOVELTY COMMERCIALIZATION+ =

It is the ability of an organization tocommercialize novel concepts

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Selection and commercialization of ideas

Creative ideation

BUSINESS

EMPLOYEES

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INNOVATION PROCESS

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Identify the strategic focus areas

DISCOVERYBottoms up ideation

on strategic goals

IDEATIONIdentify right ideas and extend those

EXECUTION

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INNOVATION FAILS

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• Lack of right strategic direction

• Disconnected functions in the Enterprise

DISCOVERY

• Disengaged employees• Difficult to sustain continuous

ideation• Engaging partners, customers, and

external ecosystem for problem solving

• Lack of clearly defined process

IDEATION

• Difficult to integrate ideas with business processes

EXECUTION

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WHAT IS A HACKATHON

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INNOVATE

THINK

CREATIVE

DISCUSS

RESEARCH

CODE

STORM

HACK

IDEA

A hackathon is a weekend long burst of creative energy. It can be a mix of software development, design, product validation, making prototypes, building apps and solving problems. Any activity that brings something useful or cool into the world. This can take the form of a product, service, or even an artwork, there are lot’s of different flavours of hackathons.

http://www.cavemanklaus.com/tech/what-is-a-hackathon/

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WHY HACKATHONS

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Create a culture of innovation

Structured process around idea development

Not limited to just idea generation, generate PoC

Democratize the process of contribution

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SPOILS FROM FACEBOOK HACKATHONS

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TIMELINELIKE BUTTON CHAT

INSTAGRAMHYPERLASE

AND OTHER FEATURES LIKE

1. Video upload2. Mail a postcard3. Tagging people in comments (intern)4. Full screen photos

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HACKATHON AS PART OF INNOVATION STRATEGY

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1. Part of the culture

2. Recurring events

3. Properly structured

4. Integrated with business

objectives

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SUCCESS STORY

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• People from cross-functional technical teams participated on a single platform to contribute ideas and drive innovation

• Enabled exchange of knowledge between multiple teams across the globe

BENEFITS

Registrations

1023Teams

471Submissions

22610% PROJECTS

TAKEN TO MARKET

19 HACKATHONS

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SUCCESS STORY

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• Participants from 4 different offices, helped create a global culture of working together to solve problems

• Cross-team collaboration – engineering and sales team worked together to create end-user product

BENEFITS

Participants

500Teams

131Submissions

100 4 PROJECTS DEPLOYED

2 HACKATHONS

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HACKATHON USE CASES

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INNOVATE

THINK

CREATIVE

DISCUSS

RESEARCH

CODE

STORM

HACK

IDEA

1. Generate ideas on business focused themes

2. Solve specific problems

3. Encourage cross-team collaboration

4. Discover problems/issues affecting the business

5. Understand the pulse of the organization

6. Create a culture of creativity, agility and collaboration

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5

HOSTING SUCCESSFUL HACKATHON

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1

2

3

6

4

CUSTOMER/USER CENTRICEncourage thinking about user journey

ASK THE RIGHT QUESTIONWhat is the hackathon about

DEEPLY CROSS FUNCTIONALInclude all stakeholders

FOLLOW THROUGHDon’t let the ideas die

PROMOTE CREATIVITYCreate an environment for creativity

LIMIT THE LIMITSDon’t put too many

restrictions

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THANK YOUQUESTIONS?

@sachingupta006 sachin@hackerearth.com

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HACKEREARTH SPRINT

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Write to us at contact@hackerearth.com to know more