How hackathons can drive top line revenue growth
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© 2016 HackerEarth How hackathons can drive top-line revenue growth Sachin Gupta
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Transcript of How hackathons can drive top line revenue growth
© 2016 HackerEarth
How hackathons can drive top-line revenue growth
Sachin Gupta
© 2016 HackerEarth
AGENDA
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1
2Role Of Hackathons In Enterprise Innovation
3Leveraging Hackathon Based Innovation Campaigns
4What It Takes To Conduct A Successful Hackathon
Can Innovation Be Managed?
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WHAT IS INNOVATION
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NOVELTY COMMERCIALIZATION+ =
It is the ability of an organization tocommercialize novel concepts
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Selection and commercialization of ideas
Creative ideation
BUSINESS
EMPLOYEES
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INNOVATION PROCESS
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Identify the strategic focus areas
DISCOVERYBottoms up ideation
on strategic goals
IDEATIONIdentify right ideas and extend those
EXECUTION
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INNOVATION FAILS
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• Lack of right strategic direction
• Disconnected functions in the Enterprise
DISCOVERY
• Disengaged employees• Difficult to sustain continuous
ideation• Engaging partners, customers, and
external ecosystem for problem solving
• Lack of clearly defined process
IDEATION
• Difficult to integrate ideas with business processes
EXECUTION
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WHAT IS A HACKATHON
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INNOVATE
THINK
CREATIVE
DISCUSS
RESEARCH
CODE
STORM
HACK
IDEA
A hackathon is a weekend long burst of creative energy. It can be a mix of software development, design, product validation, making prototypes, building apps and solving problems. Any activity that brings something useful or cool into the world. This can take the form of a product, service, or even an artwork, there are lot’s of different flavours of hackathons.
http://www.cavemanklaus.com/tech/what-is-a-hackathon/
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WHY HACKATHONS
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Create a culture of innovation
Structured process around idea development
Not limited to just idea generation, generate PoC
Democratize the process of contribution
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SPOILS FROM FACEBOOK HACKATHONS
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TIMELINELIKE BUTTON CHAT
INSTAGRAMHYPERLASE
AND OTHER FEATURES LIKE
1. Video upload2. Mail a postcard3. Tagging people in comments (intern)4. Full screen photos
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HACKATHON AS PART OF INNOVATION STRATEGY
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1. Part of the culture
2. Recurring events
3. Properly structured
4. Integrated with business
objectives
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SUCCESS STORY
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• People from cross-functional technical teams participated on a single platform to contribute ideas and drive innovation
• Enabled exchange of knowledge between multiple teams across the globe
BENEFITS
Registrations
1023Teams
471Submissions
22610% PROJECTS
TAKEN TO MARKET
19 HACKATHONS
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SUCCESS STORY
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• Participants from 4 different offices, helped create a global culture of working together to solve problems
• Cross-team collaboration – engineering and sales team worked together to create end-user product
BENEFITS
Participants
500Teams
131Submissions
100 4 PROJECTS DEPLOYED
2 HACKATHONS
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HACKATHON USE CASES
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INNOVATE
THINK
CREATIVE
DISCUSS
RESEARCH
CODE
STORM
HACK
IDEA
1. Generate ideas on business focused themes
2. Solve specific problems
3. Encourage cross-team collaboration
4. Discover problems/issues affecting the business
5. Understand the pulse of the organization
6. Create a culture of creativity, agility and collaboration
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5
HOSTING SUCCESSFUL HACKATHON
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1
2
3
6
4
CUSTOMER/USER CENTRICEncourage thinking about user journey
ASK THE RIGHT QUESTIONWhat is the hackathon about
DEEPLY CROSS FUNCTIONALInclude all stakeholders
FOLLOW THROUGHDon’t let the ideas die
PROMOTE CREATIVITYCreate an environment for creativity
LIMIT THE LIMITSDon’t put too many
restrictions
