© 2014 Axway | Confidential 1

Cloud, Mobile, Web driven Integration… How do we cope? How do we Succeed in today’s market?

Enabling a Digital and Cloud Future Rick Gay, Axway Presales Director

© 2014 Axway | Confidential 2

Agenda

• The rise of APIs

• Let’s look at a few customer examples

• Some of the IT challenges

• What is API Management?

© 2014 Axway | Confidential 3

The rise of APIs

Source – OpenBank Project

© 2014 Axway | Confidential 4

Entering the API Economy

© 2014 Axway | Confidential 5

Entering the API Economy

Don’t fight tomorrow’s war with yesterday’s technology

• Mobile payments expected to exceed $500 billion globally in 20141 • App Store + Google Play over $10 billion in 20142 • Netflix has surpassed quarterly subscription revenue of HBO3 • Uber car service is valued at $18.2 billion4 • WhatsApp delivers almost 3 times the global SMS traffic daily5

1. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/f (Juniper April 2014) 2. http://www.forbes.com/sites/mckinsey/2014/01/07/ready-for-apis-three-steps-to-unlock-the-data-economys-most-promising-channel/ 3. http://www.statista.com/chart/2557/hbo-and-netflix-subscription-revenue/ 4. http://dealbook.nytimes.com/2014/06/09/how-uber-pulls-in-billions-all-via-iphone 5. http://digitalmedia.strategyeye.com/article/BSVgW3sszU/2014/01/21/whatsapp_surpasses_global_sms_volume/

© 2014 Axway | Confidential 6

API at the heart of your business strategy

• New go to market channel and partner eco-system • Improve Customer Reach & Loyalty • Innovate at the Edge of Your Business • Accelerated Time to Market

© 2014 Axway | Confidential 7

Towards an API-Centric IT

Source: PWC Technology Forecast

2010s 2000s 1990s

© 2014 Axway | Confidential 8

API for what?

API Gateways replace the ESB

Inside the organization….

API Gateways connect businesses

On the edge….

© 2014 Axway | Confidential 9

Name that film (from 1997)?

© 2014 Axway | Confidential 10

Evolution of Connected Cars

2012 1997

Vehicle Finder Horn Blow

Door Lock/Unlock Local Search…

(Do everything) BMW i Mobility Services

2014

© 2014 Axway | Confidential 11

BMW

Standardized security pattern Efficient mobile app integration

© 2014 Axway | Confidential 12

BMW iRemote App

• Status of car • Charging status • Doors, windows… • Inspection due • Range • Route to car /

to public transportation

© 2014 Axway | Confidential 13

Untrusted

Smartphone

BMW i Remote App

API Security Requirements

Trusted IT

Connected Drive Infrastructure

Web API

Access Enforcement

API Versioning Token Roaming GeoIP Filtering

API Gateway

Powered by Axway

© 2014 Axway | Confidential 14

NYC Cabs - Pay with Amex Points & PayWithIsis • Powered by Axway

© 2014 Axway | Confidential 15

IT challenges

© 2014 Axway | Confidential 16

APIs are cool but they’re risky, too

Importance of middleware & APIs Recognized across the industry

No matter how cool the device hardware, attackers want data and that’s on the server

© 2014 Axway | Confidential 17

Another API Security example: Snapchat

© 2014 Axway | Confidential 18

Why API’s and API Management?

• The strength of REST/JSON APIs – Easy to consume from any device / any application – Allows to quickly repurpose IT systems – Performance

• Challenges of opening REST/JSON APIs to the world:

– Protect against attacks – Limit the security impacts on Applications/ESBs – Limit the impact on application performance – Easily convert from SOAP to REST/JSON – Manage developers who build applications leveraging

enterprise APIs

© 2014 Axway | Confidential 19

Axway API Management

• APIs now come in two major forms: – Older Enterprise SOA services (XML, SOAP) – Newer Mobile-friendly REST APIs

• Axway manages all kinds of APIs

© 2014 Axway | Confidential 20

Axway’s API Management Solution

Self-service internal and external application

developers to use APIs

Publish API catalog and manage API use by internal and external

partners

API Manager API Portal

Enable and Secure API, SOA and XML traffic

API Gateway

Backend applications, services and data Client applications, partners

and Cloud Apps

On Premise

Deployment Options

API Providers API Consumers

© 2014 Axway | Confidential 21

What are your IT Initiatives? In What Order?

API

Improve customer Reach & Loyalty

New Go to market Channels

Secure Data Against Hijack & Attack

Enable connectivity to Cloud-based

Apps

Deliver Mobile Apps for employees, partners,

customers

Lightweight Integration

Solution

© 2014 Axway | Confidential 22

API Management an easy, fast, and industrial approach to

Design & Deliver Web APIs across all Enterprise Services

Empower Developers; Internal & External

Implement API Security & Threat Protection

Extend & Mediate Identity Services to the Cloud

Transform Back-End Systems into Mobile-ready APIs

© 2014 Axway | Confidential 23 © 2014 Axway | Confidential 23

Thank you!