How do we cope? How do we Succeed in today’s...

© 2014 Axway | Confidential 1

Cloud, Mobile, Web driven Integration… How do we cope? How do we Succeed in today’s market?

Enabling a Digital and Cloud Future Rick Gay, Axway Presales Director


Agenda

• The rise of APIs

• Let’s look at a few customer examples

• Some of the IT challenges

• What is API Management?


The rise of APIs

Source – OpenBank Project


Entering the API Economy


Entering the API Economy

Don’t fight tomorrow’s war with yesterday’s technology

• Mobile payments expected to exceed $500 billion globally in 20141 • App Store + Google Play over $10 billion in 20142 • Netflix has surpassed quarterly subscription revenue of HBO3 • Uber car service is valued at $18.2 billion4 • WhatsApp delivers almost 3 times the global SMS traffic daily5

1. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/f (Juniper April 2014) 2. http://www.forbes.com/sites/mckinsey/2014/01/07/ready-for-apis-three-steps-to-unlock-the-data-economys-most-promising-channel/ 3. http://www.statista.com/chart/2557/hbo-and-netflix-subscription-revenue/ 4. http://dealbook.nytimes.com/2014/06/09/how-uber-pulls-in-billions-all-via-iphone 5. http://digitalmedia.strategyeye.com/article/BSVgW3sszU/2014/01/21/whatsapp_surpasses_global_sms_volume/


API at the heart of your business strategy

• New go to market channel and partner eco-system • Improve Customer Reach & Loyalty • Innovate at the Edge of Your Business • Accelerated Time to Market


Towards an API-Centric IT

Source: PWC Technology Forecast

2010s 2000s 1990s


API for what?

API Gateways replace the ESB

Inside the organization….

API Gateways connect businesses

On the edge….


Name that film (from 1997)?

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://logos.wikia.com/wiki/Tomorrow_Never_Dies&ei=oP9gVMv-G-6R7AaF9oGYBg&bvm=bv.79189006,d.ZGU&psig=AFQjCNFMJ8Y2Sh_ulXMmvChHHR9ZZpjNhw&ust=1415729428377867�


Evolution of Connected Cars

2012 1997

Vehicle Finder Horn Blow

Door Lock/Unlock Local Search…

(Do everything) BMW i Mobility Services

2014


BMW

Standardized security pattern Efficient mobile app integration


BMW iRemote App

• Status of car • Charging status • Doors, windows… • Inspection due • Range • Route to car /

to public transportation


Untrusted

Smartphone

BMW i Remote App

API Security Requirements

Trusted IT

Connected Drive Infrastructure

Web API

Access Enforcement

API Versioning Token Roaming GeoIP Filtering

API Gateway

Powered by Axway


NYC Cabs - Pay with Amex Points & PayWithIsis • Powered by Axway


IT challenges


APIs are cool but they’re risky, too

Importance of middleware & APIs Recognized across the industry

No matter how cool the device hardware, attackers want data and that’s on the server


Another API Security example: Snapchat


Why API’s and API Management?

• The strength of REST/JSON APIs – Easy to consume from any device / any application – Allows to quickly repurpose IT systems – Performance

• Challenges of opening REST/JSON APIs to the world:

– Protect against attacks – Limit the security impacts on Applications/ESBs – Limit the impact on application performance – Easily convert from SOAP to REST/JSON – Manage developers who build applications leveraging

enterprise APIs


Axway API Management

• APIs now come in two major forms: – Older Enterprise SOA services (XML, SOAP) – Newer Mobile-friendly REST APIs

• Axway manages all kinds of APIs


Axway’s API Management Solution

Self-service internal and external application

developers to use APIs

Publish API catalog and manage API use by internal and external

partners

API Manager API Portal

Enable and Secure API, SOA and XML traffic

API Gateway

Backend applications, services and data Client applications, partners

and Cloud Apps

On Premise

Deployment Options

API Providers API Consumers


What are your IT Initiatives? In What Order?

API

Improve customer Reach & Loyalty

New Go to market Channels

Secure Data Against Hijack & Attack

Enable connectivity to Cloud-based

Apps

Deliver Mobile Apps for employees, partners,

customers

Lightweight Integration

Solution


API Management an easy, fast, and industrial approach to

Design & Deliver Web APIs across all Enterprise Services

Empower Developers; Internal & External

Implement API Security & Threat Protection

Extend & Mediate Identity Services to the Cloud

Transform Back-End Systems into Mobile-ready APIs

How do we cope? How do we Succeed in today’s...

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