HOW DIGITAL TECHNOLOGY DRIVES CREATIVITY?DIGIDAY | PARK CITY

DATA MATURATION CURVE

COLLECTING

THE RIGHT DATA

PREDICTIVE ANALYSIS

REPORTING &

INSIGHTS

HYPOTHESIS TESTING

I ALWAYS WANTED TO BECOME A ROCKSTAR

INSTEAD I BECAME A MOLECULARBIOLOGIST

CHIEF DIGITALOFFICER?

WHAT IS THE ROLE OF

CHIEF DIGITAL & OMNI OFFICER?WHAT IS THE ROLE OF

ACQUISITION DIGITAL EXPERIENCE RETENTION

TECHNOLOGY

DATA SCIENCE

THE MULTICHANNEL CUSTOMER JOURNEY

THE MULTICHANNEL CUSTOMER JOURNEY

DIGITAL TECHNOLOGY

DRIVING CREATIVITY THROUGH

MULTICHANNEL MARKETING AT

SCALE

CONTENT & CREATIVE TESTING

CONTENT & CREATIVE TESTING

DIGITAL TECHNOLOGY

DRIVING CREATIVITY THROUGH

CONTENT TESTING

DRIVING CREATIVITY

THROUGH DATA DRIVEN

DECISIONING

Online Strategy To Offline

CLIENTELING IS TRANSFORMING

STORE ASSOCIATES INTO

CUSTOMER SERVICE REPS

thoryn.stephens@gmail.comhttps://www.linkedin.com/in/thoryn

www.thoryn.com

@thoryn415

THANK YOU.