ENGINE The Marketing Content

Agenda

1.  Why Efficiency Matters

2.  How to Build an Efficient Engine for Your Marketing Content – The Datavail Story

3.  Results of Efficient Processes

Why Efficiency Matters

Content for Efficiency Experts:

2x More

163% Faster

Same Resources

Current State of Marketing Content Operations

Marketers Are Settling for Inefficient Operations

52% of firms frequently miss deadlines from approval delays, collaboration, and “general chaos” in content production processes.

“Managing the overall content process” is the top challenge for B2B marketers.

Inefficiency Defined

Inefficient mid-large B2B companies waste $120K/year to produce the same volume of content as an efficient company.

These companies are 240% slower in content production and produce 300% less content then efficient companies.

Why Efficiency Matters

Why Efficiency Matters to Datavail

•  Content Chaos

•  Team Struggling with Process

•  Efficiency as Foundation for Measuring / Meeting KPIs (increase % and $ closed)

How to Build an Efficient Content Engine

Efficiency at Each Stage of Content Lifecycle

Today’s focus: Setting up an efficient content operation.

Plan Execute Distribute Optimize

PLAN > Personas & Buyer’s Journey

86% of Top Performers have target personas for content efforts vs. 60% avg. companies

Attract

Engage

Retain

Advocate

PLAN > Shared Calendar

85% of Top Performers manage a centralized calendar for content production vs. 44% avg.

Datavail’s Planning Evolution

•  More Integrated Marketing Campaigns

•  Focus on Personas and Identifying Content Gaps

•  Collaboration vs. Status Checks (Kill the 2-Hour Status Meeting)

Datavail Results

•  Smarter Planning

•  More Relevant, Persona-Based Content

•  Stronger Connection between Content and Business

EXECUTE > Campaigns

Grouping different types of content under a single campaign alleviates common content challenges

✓

✓ ✓

EXECUTE > Workflows

80% of top performers use workflows or templates to replicate the production of similar assets vs. 45% of avg. companies.

•  No Visibility into Content Status

•  Team Expectations •  Timeline Confusion •  Starting from Scratch

Datavail Execution Process More Efficient

•  Shared Process with Workflows

•  Increase Volume and Output, in Less Time

•  Team Accountability and Visibility

Datavail Results

•  221 Content Assets Produced (avg 2.4 pieces per business day!)

•  30 Campaigns

•  Decreased Production Time

Efficiency at Each Stage of Content Lifecycle

Plan and Execute are your foundational stages. You need to have a strong, process-driven foundation to scale and optimize.

Plan Execute Distribute Optimize

Efficiency at Each Stage of Content Lifecycle

Implementation of a marketing tool is the hidden stage underneath the content lifecycle. Your marketing engine should deliver value quickly; to do so, keep things simple: Start small. Streamline workflows. Expose content. Do more with less.

Plan Execute Distribute Optimize

Ease of Implementation

Results of Efficiency

Efficiency Leads to Confidence

•  Chaos Is Inefficient

•  Empower Team with Clarity, Transparency

•  Confidence to Reach Team Goals

What’s Next for Datavail?

Questions? Learn More!

bit.ly/datavailkapost bit.ly/MarketingInefficiency

Thank you!