WELLCOME TO MY PRESENTATION

SHIPON

“How Color Environment and personality Affects on Communication”

Outline:– Colors– Colors personality– Color contrast/ Background– Colors phycology in branding and marketing phycology – Environment affect on communication– Personality affect on communication

Color Western meaning RED love, anger, danger, boldness, excitement, speed, strength, energy,

determination.

PINK feminine, love, caring, nurture

ORANGE cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity, aggression, food.

YELLOW attention-grabbing, comfort, liveliness, cowardice, hunger, comfort, happiness.

GREEN durability, reliability, environmental, luxurious, freshness

BLUE peace, professionalism, loyalty, reliability, honor, trust, melancholia, boredom, coldness, Winter, depth, stability, professionalism, conservatism

PURPLE power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic

GRAY conservatism, traditionalism, intelligence, serious, dull, uninteresting

BROWN relaxing, confident, casual, reassuring, nature, earthy,

BLACK formality, power, strength, illegality, depression, morbidity, night, death

WHITE Cleanliness, purity, newness, , peace, snow, ice, cold.

Color Contrast/Backgrounds Backgrounds are very important in visual

communication

POOR VISIBILITY

Effective color contrast

COLOR PSYCHOLOGY IN BRANDING AND MARKETING

Environment affect on communicationFamily environment social environment

Organizational environment

Personality affect on communication

Personality is about our different ways of being human. How we are all variations on the same themes.