Post on 13-Aug-2015
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
How Can We Innovate?
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Innovation is a function of …
Perspective
Perspective
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Consider
• When recalling the mythical tale of Icarus… what do you think of?
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Consider
• When recalling the mythical tale of Icarus… what do you think of?
His tragic fall fromthe sky?
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Consider
• When recalling the mythical tale of Icarus… what do you think of?
or his
magnificent genius to master flight?
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Consider
While everyone is asking …
Is the glass half empty or half full?
Is anyone asking…
“Is the glass perhaps
too small
or too big?
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Mixed Messages
What I need to see are innovative ideas, …breakthrough thinking, …”out of the box” approaches,
… that have been thoroughly tested, tried and proven in the marketplace.
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
How does it work?PEOPLE “gotawanna”
Over Communicate – create a legend.
Over Communicate – create a legend.
Recognize, accept,
invite and embrace skills and resources
from others
Recognize, accept,
invite and embrace skills and resources
from others
Be brave enough to test ideas on
inside and outside
stakeholders (customers) -
often
Be brave enough to test ideas on
inside and outside
stakeholders (customers) -
often
Lead by example –
Demonstrate willingness to listen, adapt
& adopt
Lead by example –
Demonstrate willingness to listen, adapt
& adopt
Actively collaborate – integrate ideas and build joint ownership
Actively collaborate – integrate ideas and build joint ownership
Guide everyone through
significant steps taken to arrive at current approach
Guide everyone through
significant steps taken to arrive at current approach
Make each individual a
winner
Make each individual a
winner
Expect and plan for detractors and hidden agendas –
leverage that energy
Expect and plan for detractors and hidden agendas –
leverage that energy
Succeed through others
Succeed through others
Lead with empathy – build
trust – show decisiveness, commitment,
passion
Lead with empathy – build
trust – show decisiveness, commitment,
passion
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Themes
• SFA Initiative– People Resist
Change– Functions want
priority– Resources Scarce– Preconceived
Notions– “Just Another
Project”– Only for Sales and IT
• Project GERTRUDE– Function Gets Priority
• Finance - Instead of getting calls from Account Mgr needing you to drop everything for info needed while with client… aging receivables, returned stock credit, etc. – Acct Mgr has notes in his Account Notes
– Create Viral Communication
– Inclusive/Exclusive– Gains Momentum– “Don’t let it happen
without being recognized”
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Revisit ICARUS
• I dentify Opportunity– Instinct, Intuition
• C reate the Vision– Challenge, Charge
• A rticulate the Steps– Awareness, Answers
• R ally the Resources– Reinforce, Resourceful
• U nblock Obstacles– Unwavering, Unrelenting
• S tay the Course– Steer, Steady
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
The Process is a Journey
• With every step…
a 1 degree change in direction…at 90 steps – back where you started…every step after you lose ground
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
“Wait and See”
Old Chinese Proverb…
“Keep one’s head in the sand long
enough and someone will come
along and plant a headstone over it!”
Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK
Innovation is Like Your Brand
• It isn’t a task• It isn’t a project• It isn’t an activity
• It has to be woven into the fabric of what makes you who you are in your markets, today…
tomorrow