Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

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Can a 150-year-old Swiss company innovate?

Transcript of Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Page 1: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Can a 150-year-old Swiss

company innovate?

Page 2: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

335,000Employees worldwide

2,000+Global & Local Brands

440Factories worldwide

196Countries with Nestlé products

Page 3: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Our Ambition

To be the No.1 FMCG company in leveraging digital and

collaboration to enhance lives, build great brands and

accelerate profitable growth.

Page 4: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Analysts have questioned our ability to adapt

“Danger of being left behind”

“Slow to innovate”

”(is) culture…acting fast enough?”

“Disappointed with Nestlé's innovation”

“Missing the boat a bit in terms of natural foods”

“Very conservative with new product innovation”

“Any change…will be ‘evolution rather than revolution’.”

“No sense of urgency.“

Page 5: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

But we’re committed to change

Expanding

resources &

capabilities

Being closer to

innovators

Offering

rewarding

partnerships

Building

entrepreneur

relations

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Collaborating, partnering and investing worldwide

8 expert networks

6 major academic partners

1.7bn CHF investment

40 R&D locations

23 innovation partners

5,200 people

300 patents

201 publications

Page 7: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Building an Entrepreneurial Culture

Internal

innovation

External

innovation

Open

innovation

Page 8: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Digital Acceleration Team (DAT)

Page 9: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Updating our mindset

91 Graduates

Sales Managers

Brand Managers

Media Managers

Data/eComm LeadsParticipating Markets

47

Page 10: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Kitchen on Demand Digital Health ServicesMammies Mobile Loyalty

Internal Innovation through the DAT

Page 11: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Silicon Valley Innovation Outpost (SVIO)

Page 12: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Our External Innovation focus is increasing

Nutrition and

Food Solutions

Enhanced Brand

Experiences

Everywhere Commerce

Page 13: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Virtual

Reality

Smart Freezers Weight

ManagementNext gen

Wearables

Voice

Recognition

Meals at

Home

Confectionary Ice Cream Dairy Pet Care

Dairy & Food Food

Digital innovation fund

Page 14: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Connecting our expertise with outside innovation

Internal

innovationExternal

innovation

Open

innovation

Page 15: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

HENRi Video

Page 16: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

A closer look at our Open innovation platform

Substantial

briefs

Peer to

Peer

Global

impact

Empowering

Progress

Freedom to

create

Societal &

Cultural

Page 17: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Nestlé’s innovation team

Nestlé

McCann

Oliver Camp

Account Executive

Richard Jerrett

Senior Account Director

Kate Fulford-Brown

Managing Director

Gerardo Mazzeo

Global Innovation Director

Mark Brodeur

VP Digital Marketing

Innovation

Josh Baillon

Digital Innovation Manager

Pete Blackshaw

VP Digital and

Social Media

Christine Koppinger

Digital Marketing

Innovation Manager

Stephanie Naegeli

Sr. Digital Marketing

Innovation Manager

Page 18: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

HENRi@Nestlé our global open innovation program

Named in honour of our

founder

Tackling big societal & business

challenges

Focusing on nutrition, health

and wellness

Collaborating with the most

innovative start-ups

Named in

honour of our

founder

Creates

opportunity to

partner with us

to pilot

Tackling

significant

challenges

In collaboration

with exciting

start-ups

Page 19: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Partnering on the Projects that Matter

Ended Ended Ended Ended

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Offering start-ups real commitment

Collaborative partners,

peer-to-peer

Real budget realcommitment

$50,000 towards the pilot

Direct contact with the project owner at Nestlé

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Providing a positive experience online and off

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Joining the dots

Global

networking

Collaboration and

partnerships

Internal, external &

open innovation

Page 23: Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016

Questions