How can trade magazines use social media?

Post on 18-Dec-2014

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How can trade magazines use social media to drive traffic?

Transcript of How can trade magazines use social media?

Trade Magazines &

Social Media

Challenges for Trade Magazines:

Moving from industry specific, knowledgeable journalists to online web publishers

Moving from paper to online Moving from a narrow loyal reader base to a broader flexible reader group

Moving from well-researched, well-written articles with strong ownership to fast paced, easy to copy marketing content

Establish thought leadership

Add value to the reader’s journey

Hire digital talent

Using social media:

Requires a digital strategy

ALL your content shared on various places and platforms should have the aim of:

1) Generating traffic to convert to leads

2) Building your brand

3) Establishing thought leadership within your industry or professional area

3 parameters of the digital strategy:

How can trade magazines use FeedsFoor?

B2B social media platform across 52 industries

in 16 languages

No comments to handle

Do you represent a

trade magazine?

Do you want todrive traffic to your website?

Do you lack the time & resources?

FeedsFloor brings you relevant traffic !

FeedsFloor’s 5 benefits for trade

magazines

Publish teasers

of your news articles automatically by RSS feeds or

manually news by news

Drive relevant traffic

to the full versions of the articles from a specified industry or

profession

All content is

search engine optimized

It is easy to share

news teasers from FeedsFloorto other social platforms or to your email database

Everything is free