Social Media & Magazines
description
Transcript of Social Media & Magazines
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Social Media&
Magazines
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Nobody KnowsOther than that it’s big and growing
And it’s mobile
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Ever Changing
Twitter isn’t about 140 characters…
Facebook isn’t about ‘likes’ alone…
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Product = Marketing
SMO + SEO
Information becomes advertising
Instant & multiple engagement
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Social = Mobile
5” is richer & bigger than A4 or broadsheet
Mindshare Market share profit share
Social Media = Mobile Media
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Tell Great Stories
Seed idea, test pitches
Multi-media, multi-lingua
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Everything will be a screen, and every thing will be in the screenWe will interact with the screen & content will respond and adapt to usSharing has just begun. More sharing and more valueEverything, everywhere, all the timeAccess is valuable than ownership. Easy & intelligent accessContent plus more saleable than content (Experience, observe = ask)
SCREENING
INTERACTING
SHARING
ACCESSING
FLOWING
GENERATING
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We have to fish where fish areBait (content)
Fish (reader)
Largest, fastest growing and best fish are getting the worst bait