Working  Smarter  with  Magnolia      at  Avis  Budget  

Leon  Koutsovasilis  Director,  Xaeus  Blue  

BIO!Co-founder of Xaeus Blue !Digital & technology advisory and product development consultancy.!!Role: !Director and Principal Consultant!

Clientele: !Global corporates, multi-nationals, start ups, VCs, private equity investment firms!Avis Budget Group EMEA – acting as digital and e-commerce consultant!

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Focus: !Technology-enabled business change!!Digital commerce and “connected world” solutions!Agile product development!!Innovation culture & management!!

Past Roles: !Group CTO & CIO, CTO, founder of 2 tech start ups across multiple sectors!!

A FAMILY STORY!“THRILLING! EXHILARATING! !

A GRIPPING TRUE STORY IN A FAR AWAY LAND.” ! - LEON KOUTSOVASILIS, THE XB CHRONICLE.!

FADE  IN…  

HAILSTORM!  

A  brief  history….  

2011    Avis  Budget  Group  (US)  acquires    Avis  Europe        

2012    Integrate  Avis  Europe    Reduce  cost  Promote  efficiencies        

2013  -­‐  2014    Zipcar  and  Payless  Brands  revisited  –  Avis  and  Budget  New  Digital  dawn      

Content  is  (sUll)  

Choices.  

 CMS  

Content  plaVorm  

Content migration – look before you cross!  

You need a plan!  

Access

Workflow  

Simple & clear directions  

Observe. Learn.  

Desktop  

Tablet & Phone  

Mobile App  

Desktop  

New Avis UK TV Advert  

Watch at http://www.youtube.com/watch?v=qQlSNYMTEhE  

leon@xaeusblue.com