Redefining Marketing through Authentic Relationships

Meet Our Speakers

Raj Kadam• Founder and CEO, Viralheat• @raj_kadam

Amy Reams• Head of Partnerships, Gigya• @A_Reams

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Use hashtag #ViralheatWeb

We will answer as many questions as possible during Q&A

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Webinar Agenda1. How the Marketing Landscape has Changed with Social

2. Taking Advantage of Social to Drive Tangible Results

3. How Marketers can Better Understand Users and Connect with Them More Effectively

4. Leveraging Social to Acquire Customers

5. Powering Marketing Campaigns with Social Data

6. Driving Brand Engagement and Customer Loyalty

7. Q&A

One-Way Marketing

http://onlinemlmtrainingblog.com

Traditional Marketing

NetworkingFax

Exhibitions &Conferences

Television Face to FaceMeetings

Cold Calling

ProductSamples

DirectMailRadio

Newspapers

MagazinesOutdoor

2-way relationshipUsers can engage with a company’s:

– Product -Website– Content -Social

Social Creates a New Paradigm

Unprecedented Opportunities

Awareness + Engagement

Brand Love

Acquisition + Loyalty

ROI

Virtuous Cycle

Listen &

Analyze

Publish

Measure &

Optimize

Listen

Monitor:

• Conversations around your brand and products

• The competition• Sentiment

Analyze

Understand:

• Your engagement• Your growth/trends• Who your influencers

are

Publish Tailored Content

Deliver:

• The right message• To the right audience• At the right time

Measure and Optimize

Track Key Metrics:

• For your social accounts• On your topics of

interest across the web• Over time periods of

interest

Holistic Social Marketing

Publishing

Engagement

Monitoring

Management

Analytics/Reporting

Leads/Social CRM

Men’s Wearhouse Grows by 300,000 Social Media Followers in 18 Months

v

$42.59M Men’s Dress Apparel Retailer

7,400% Company’s social media growth since 2011

2.11% of all website traffic comes from social media

Manages and Monitors Facebook, Twitter, Google+, and Pinterest with Viralheat

Uses Viralheat analytics to understand what is working on social media

Tracks keyword related to their industry such as tuxedos and ties to listen to conversations around those topics

Digital Identity is the Missing Link to Relevancy

Identifying Consumers Starts With Social Login

Access Data Responsibly and with Transparency

Making Sense of Social Data

Social DataTraditional Data

Effectively Managing Social Data

Social Data Storage Requirements:

Dynamic-schema Centralized and in the cloud Automatic, real-time updating

Unstructured Data Collection Requires a Dynamic Database

v

Forbes Case Study: User Acquisition through Social 100% increase in newly registered users 67% of new registrations are using social login 60% increase in commenting activity

Connect Consumer Segments to Your Marketing Systems

Email Marketing

Data ManagementPlatform (DMP)

Social Listening & Social Ads

Recommendation Engines

SMS and PushNotifications

CRM/ System of Record

Email Campaigns Triggered by Social Profile Updates

Ad Serving Based on Social Profile Information

Product Recommendations Based on Social Interests

v

Driving Engagement and Loyalty with Social Plugins

Share

Reactions

Activity Feed

Gamification

Reviews

Comments

Social Login

Product and Content Curation with Ratings and Reviews

Surface Relevant Content with an Activity Feed

Incentivize Valuable User Actions with Gamification

v

CAPCOM Consumer Engagement Case Study Thousands of daily logins on the Devil May Cry mobile app

Lift in engagement with the average user logging into the app 6.1 times

Over 1 million in games sales in first month following app’s launch

Gigya: Connected Consumer Management

CONNECT COLLECT CONVERT

• Social Login

• Registration-as-a-Service

• Single Sign-on

• Social Privacy

• Identity Storage

• Social Sync

• Social Compliance

• Social Plugins

• Gamification

• NEXUS Partner Ecosystem

Gigya Company Overview

Gigya Highlights: • 700+ clients, including 45% of the comScore top 100• Technology reaches 1.5 billion consumers monthly• 2013 ZDNet CRM Watchlist Winner

Viralheat: All-in-One Social Media Marketing

• Founded in 2009 as a video analytics company• Complete social media marketing suite • Allows customers to manage, monitor, engage, publish, and analyze

various social media platforms from one dashboard• Trusted by more than 20,000 brands

Webinar Agenda1. How the Marketing Landscape has Changed with Social

2. Taking Advantage of Social to Drive Tangible Results

3. How Marketers can Better Understand Users and Connect with Them More Effectively

4. Leveraging Social to Acquire Customers

5. Powering Marketing Campaigns with Social Data

6. Driving Brand Engagement and Customer Loyalty

7. Q&A

Questions

ViralheatRaj Kadam@raj_kadamwww.viralheat.com

GigyaAmy Reams@A_Reamswww.gigya.com