How Authentic Connections are Redefining Marketing
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Redefining Marketing through Authentic Relationships
description
Today’s consumers are drawn to brands that offer connections outside of their storefronts. Knowing this, marketers need to strategize on ways to create authentic, lasting connections between customers and brands. Hear from Amy Reams, Head of Partnerships at Gigya, and Raj Kadam, CEO of Viralheat, as they break down how social media is restructuring marketing and aiding in the creation of authentic business-consumer relationships.
Transcript of How Authentic Connections are Redefining Marketing
Redefining Marketing through Authentic Relationships
Meet Our Speakers
Raj Kadam• Founder and CEO, Viralheat• @raj_kadam
Amy Reams• Head of Partnerships, Gigya• @A_Reams
Send questions
GoToWebinar module
Use hashtag #ViralheatWeb
We will answer as many questions as possible during Q&A
Join the Conversation
Webinar Agenda1. How the Marketing Landscape has Changed with Social
2. Taking Advantage of Social to Drive Tangible Results
3. How Marketers can Better Understand Users and Connect with Them More Effectively
4. Leveraging Social to Acquire Customers
5. Powering Marketing Campaigns with Social Data
6. Driving Brand Engagement and Customer Loyalty
7. Q&A
One-Way Marketing
http://onlinemlmtrainingblog.com
Traditional Marketing
NetworkingFax
Exhibitions &Conferences
Television Face to FaceMeetings
Cold Calling
ProductSamples
DirectMailRadio
Newspapers
MagazinesOutdoor
2-way relationshipUsers can engage with a company’s:
– Product -Website– Content -Social
Social Creates a New Paradigm
Unprecedented Opportunities
Awareness + Engagement
Brand Love
Acquisition + Loyalty
ROI
Virtuous Cycle
Listen &
Analyze
Publish
Measure &
Optimize
Listen
Monitor:
• Conversations around your brand and products
• The competition• Sentiment
Analyze
Understand:
• Your engagement• Your growth/trends• Who your influencers
are
Publish Tailored Content
Deliver:
• The right message• To the right audience• At the right time
Measure and Optimize
Track Key Metrics:
• For your social accounts• On your topics of
interest across the web• Over time periods of
interest
Holistic Social Marketing
Publishing
Engagement
Monitoring
Management
Analytics/Reporting
Leads/Social CRM
Men’s Wearhouse Grows by 300,000 Social Media Followers in 18 Months
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$42.59M Men’s Dress Apparel Retailer
7,400% Company’s social media growth since 2011
2.11% of all website traffic comes from social media
Manages and Monitors Facebook, Twitter, Google+, and Pinterest with Viralheat
Uses Viralheat analytics to understand what is working on social media
Tracks keyword related to their industry such as tuxedos and ties to listen to conversations around those topics
Digital Identity is the Missing Link to Relevancy
Identifying Consumers Starts With Social Login
Access Data Responsibly and with Transparency
Making Sense of Social Data
Social DataTraditional Data
Effectively Managing Social Data
Social Data Storage Requirements:
Dynamic-schema Centralized and in the cloud Automatic, real-time updating
Unstructured Data Collection Requires a Dynamic Database
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Forbes Case Study: User Acquisition through Social 100% increase in newly registered users 67% of new registrations are using social login 60% increase in commenting activity
Connect Consumer Segments to Your Marketing Systems
Email Marketing
Data ManagementPlatform (DMP)
Social Listening & Social Ads
Recommendation Engines
SMS and PushNotifications
CRM/ System of Record
Email Campaigns Triggered by Social Profile Updates
Ad Serving Based on Social Profile Information
Product Recommendations Based on Social Interests
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Driving Engagement and Loyalty with Social Plugins
Share
Reactions
Activity Feed
Gamification
Reviews
Comments
Social Login
Product and Content Curation with Ratings and Reviews
Surface Relevant Content with an Activity Feed
Incentivize Valuable User Actions with Gamification
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CAPCOM Consumer Engagement Case Study Thousands of daily logins on the Devil May Cry mobile app
Lift in engagement with the average user logging into the app 6.1 times
Over 1 million in games sales in first month following app’s launch
Gigya: Connected Consumer Management
CONNECT COLLECT CONVERT
• Social Login
• Registration-as-a-Service
• Single Sign-on
• Social Privacy
• Identity Storage
• Social Sync
• Social Compliance
• Social Plugins
• Gamification
• NEXUS Partner Ecosystem
Gigya Company Overview
Gigya Highlights: • 700+ clients, including 45% of the comScore top 100• Technology reaches 1.5 billion consumers monthly• 2013 ZDNet CRM Watchlist Winner
Viralheat: All-in-One Social Media Marketing
• Founded in 2009 as a video analytics company• Complete social media marketing suite • Allows customers to manage, monitor, engage, publish, and analyze
various social media platforms from one dashboard• Trusted by more than 20,000 brands
Webinar Agenda1. How the Marketing Landscape has Changed with Social
2. Taking Advantage of Social to Drive Tangible Results
3. How Marketers can Better Understand Users and Connect with Them More Effectively
4. Leveraging Social to Acquire Customers
5. Powering Marketing Campaigns with Social Data
6. Driving Brand Engagement and Customer Loyalty
7. Q&A
Questions
ViralheatRaj Kadam@raj_kadamwww.viralheat.com
GigyaAmy Reams@A_Reamswww.gigya.com
