Jessica Gioglio @savvybostonian

We Don’t Own Our Channels, Our Fans Do!

Dunkin' Donuts’ Tips For Putting Fans First on Social Media

We’re A BranDD Built For Social…

…And We’ve Got Quite a Following

• 11.8 MM+ • Facebook

Fans

• 2.5MM video views

• 655,000+ Twitter Followers

• 5,500+ Pinterest followers

• 93,500+ Google+ followers

• 136,000+ Instagram followers

• 26,900+ Vine followers

We don’t own our social media channels

- our fans do

Dunkin’ Donuts’ Social Mantra

Dd

Lessons LearneDD: Tips That Keep Us Running

Lesson #1: Celebrate Your Fans

#mydunkin

Surprise & DDelight

Lesson #2: Embrace Your Fans As Storytellers

Fan-InspireDD Storytelling:What Are Your Snackable Moments?

Lesson #3: Seek Inspiration From Fans For Contests & Promotions

#DDressed Halloween Twitter & Instagram Contest

Lesson #4: GooDD Conversation Skills = GooDD Social Media

Funny & entertaining - but never inappropriate

Have something to say

Encourage other voices

Be authentic

Don’t monopolize

Engage

Listen

Add Personality & Visuals To Responses

Go Above & BeyonDD

Lesson #5: Add Value With PersonalizeDD Content & Programming

ESPN/Vine

Key Takeaways

• Celebrate your fans • Put fans in the spotlight• Surprise & delight them• Embrace fans as storytellers• Respond more than you blast content• Tailor content & messaging to relevant audiences• Use community insights to keep you running

Questions?

@savvybostonian