How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014
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Jessica Gioglio @savvybostonian We Don’t Own Our Channels, Our Fans Do! Dunkin' Donuts’ Tips For Putting Fans First on Social Media
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Transcript of How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014
Jessica Gioglio @savvybostonian
We Don’t Own Our Channels, Our Fans Do!
Dunkin' Donuts’ Tips For Putting Fans First on Social Media
We’re A BranDD Built For Social…
…And We’ve Got Quite a Following
• 11.8 MM+ • Facebook
Fans
• 2.5MM video views
• 655,000+ Twitter Followers
• 5,500+ Pinterest followers
• 93,500+ Google+ followers
• 136,000+ Instagram followers
• 26,900+ Vine followers
We don’t own our social media channels
- our fans do
Dunkin’ Donuts’ Social Mantra
Dd
Lessons LearneDD: Tips That Keep Us Running
Lesson #1: Celebrate Your Fans
#mydunkin
Surprise & DDelight
Lesson #2: Embrace Your Fans As Storytellers
Fan-InspireDD Storytelling:What Are Your Snackable Moments?
Lesson #3: Seek Inspiration From Fans For Contests & Promotions
#DDressed Halloween Twitter & Instagram Contest
Lesson #4: GooDD Conversation Skills = GooDD Social Media
Funny & entertaining - but never inappropriate
Have something to say
Encourage other voices
Be authentic
Don’t monopolize
Engage
Listen
Add Personality & Visuals To Responses
Lesson #5: Add Value With PersonalizeDD Content & Programming
ESPN/Vine
Key Takeaways
• Celebrate your fans • Put fans in the spotlight• Surprise & delight them• Embrace fans as storytellers• Respond more than you blast content• Tailor content & messaging to relevant audiences• Use community insights to keep you running
Questions?
@savvybostonian
