Post on 27-Jun-2015
description
HOTEL AMOUR
GEORGES LucieNEHME Akram
SADAOUI YacineGODARD Marie
MBA2A
ANALYSIS OF THE HOTEL’S CURRENT ONLINE REPUTATION
• Website: - Only one page- No information about offers (restaurant)- No interactivity- Only possible action: book- Website represents the hotel’s theme- No link to social media
• Social Media:- Facebook page: no content, no comments,
few likes- Tripadvisor: no answer from the hotel to bad
comments- No Twitter account
=> NO BRAND CONTENT
HOW TO IMPROVE ONLINE REPUTATION?
• TARGET: - Couple between 25 and 40 years old- Trendy and glamourous- Parisian people- Medium to high income• We want them to:- Share experiences to create a community- Attract other new customers- Communicate about services (bar & restaurant)
• Creation of a blog with curated content based on love:
- What to do and where to go in Paris?- Favorite places/products- Weekly articles about seduction/beauty…- Videos: discovery of Parisian romantic spots
commented by our journalist (in charge of communication): people can identify themselves
BLOG
Platform: SOCIAL MEDIA
- Contest of pictures about customers in the hotel/employees working (e.g. barman creating cocktails)
- Youtube: videos about parties/events- Pinterest: pictures
Based on SoLoMo program in partnership with :- « Gleeden » (Meeting website to create
extramarital relationships)- Foursquare App
MOBILE APP
PUBLIC RELATIONS
• Invite trend setters, journalists, photographers so that they can discover the hotel and create content for us (free night offered)
• Front desk has to be involved in writing answers to comments online
SCREEN IN THE LOBBY
- Pictures & reviews/feedbacks from customers