HOTEL AMOUR

GEORGES LucieNEHME Akram

SADAOUI YacineGODARD Marie

MBA2A

ANALYSIS OF THE HOTEL’S CURRENT ONLINE REPUTATION

• Website: - Only one page- No information about offers (restaurant)- No interactivity- Only possible action: book- Website represents the hotel’s theme- No link to social media

• Social Media:- Facebook page: no content, no comments,

few likes- Tripadvisor: no answer from the hotel to bad

comments- No Twitter account

=> NO BRAND CONTENT

HOW TO IMPROVE ONLINE REPUTATION?

• TARGET: - Couple between 25 and 40 years old- Trendy and glamourous- Parisian people- Medium to high income• We want them to:- Share experiences to create a community- Attract other new customers- Communicate about services (bar & restaurant)

• Creation of a blog with curated content based on love:

- What to do and where to go in Paris?- Favorite places/products- Weekly articles about seduction/beauty…- Videos: discovery of Parisian romantic spots

commented by our journalist (in charge of communication): people can identify themselves

BLOG

Platform: SOCIAL MEDIA

- Contest of pictures about customers in the hotel/employees working (e.g. barman creating cocktails)

- Youtube: videos about parties/events- Pinterest: pictures

Based on SoLoMo program in partnership with :- « Gleeden » (Meeting website to create

extramarital relationships)- Foursquare App

MOBILE APP

PUBLIC RELATIONS

• Invite trend setters, journalists, photographers so that they can discover the hotel and create content for us (free night offered)

• Front desk has to be involved in writing answers to comments online

SCREEN IN THE LOBBY

- Pictures & reviews/feedbacks from customers