396We asked Americans about their

holiday gift-buying behavior by using SurveyMonkey Audience

87%Of respondents said

that they will beshopping for the

holidays

54%Do not participate in any of the big discounted shopping days!

SALE

SALE

SALE SASALSAHALF

OFF

12%Prefer Cyber Mondayto Black Friday (6%)

2013 2014

���Compared with last year, more people

are doing their shopping online

45%

56%

�+�+S�+�+SConsumerswho make

purchases usingtheir mobile

device

66% in 2013

86% in 2014

$65

$60

60%Of shoppers use a

mobile device tobrowse for gifts

4%Post comments on social spaces or share links with others

8%Rely on salespeople’s

recommendationson what to buy

JOE

37%Use mobile devices to read recommendations and reviews for ideas about which gifts to buy

61%Ask their friends and

family for gift ideas

48% Know what to give because they take direct requests

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Types of gifts parentsare giving their kids

55%Clothing

6%Wearabletechnology

34%Cash & checks

3 1

$

| :0123456789|: | |’ 7654321| |’ 1001

1001

52%Of Americans spend $200–$799

31%Of men shop for gifts over $900

76%Of men shop for amaximum of 9 people

19%Of women shop for

gifts over $900

61%Of women buy giftsfor 7 to 13+ people

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