Post on 16-Dec-2015
High School Business
Heroes 2014
Opening Ceremonie
s
February 25, 2014
Agenda Opening Remarks About HSBH 2014 Challenge presented by Mark Stewart,
AGH Director of Commercial Activities Competition Overview Phase 1: The Elevator Pitch Helpful Tips Contact Information Questions, comments, concerns? Closing Remarks
About HSBHEstablished in 2006 at DeGroote to introduce high school students to the exciting world of Business.
Mission• To enrich the educational experience of
senior high school students in the Greater Toronto and Hamilton Area (GTHA)
• To give undergraduate students the chance to develop leadership
Our Means • Offer a challenging, competitive and
rewarding experience for high school students
• Give opportunities to explore and experience post-secondary education
• Learning from each other and interacting with professors, students and industry professionals at the DeGroote School of Business.
Rewards• Experiential learning in the real world• Prize money for the top three teams and
incentives for the school of the winning team
Presented byMark Stewart
Director of Commercial Activitiesat the Art Gallery of Hamilton
The 2014 HSBH Case Challenge
Overview of the Art Gallery of Hamilton
Current events, activities and
audiences
Youth programs
About the AGH
In operation since June 30, 1914– celebrating Centennial in 2014
Mission: “a public resource dedicated to engaging, stimulating and enriching the community through art”
Permanent collection features over 10,000 works
150,000 visitors each year
Free admission for students of McMaster, Mohawk and Redeemer
Hamilton’s Urban Design and Architecture Awards 2005 Winner: Excellence in Architectural Design
About the AGH
The 2014 HSBH Case Challenge
Conduct research on the AGH, and gather opinions of fellow students
Look into what the AGH has to offer and then market its features to youth
Develop a marketing strategy to increase interest and attendance
among youth for the AGH
Competition OverviewEvents Important Dates
Opening Ceremonies – 2014 Challenge Revealed
February 25, 2014
Phase 1: Elevator Pitch Submission Date:February 28, 2014 at 11:59pm
Seminar 1: Top 20 and How to Analyze a Marketing Case
March 4, 2014
Seminar 2: Drop-In Help(March Break)
March 11, 2014
Seminar 3: Teamwork, Research and Presentation Skills Development
March 18, 2014
Events Important Dates
Phase 2: Business Plan Report Submission Date:March 21, 2014 at 11:59pm
Seminar 4: Top 10 and DeGroote Extracurriculars
March 25, 2014
Final Presentation PowerPoint Submission Date:April 3, 2014 at 11:59pm
Closing Ceremonies and Final Presentations
April 5, 2014
PHASE ONE: THE ELEVATOR PITCH
Clear, concise explanation of your ideas—should be possible to deliver in the time span of an elevator ride
Present a 2-page proposal outlining the key elements of team’s creative business solutions, plan and analysis
ELEVATOR PITCH CriteriaEvaluated out of 40 marks in total
Introduction [5 marks] Background info on AGH State problem found in case brief Introduce team’s innovative solution
Business Plan [15 marks] Describe your plan and why AGH would
incorporate it State target market and how plan will connect to
this demographic Describe how AGH can implement and how it
would impact the AGH Include a brief analysis and future outlook of plan
ELEVATOR PITCH Criteria Current Research [10 marks]
Use reputable sources to describe recent trends/ events (no older than 2009) that may relate to case
Include brief analysis
Conclusion [5 marks] Summarize business plan and findings (no
new content)
References [5 marks] Use Business Citation Guide to cite sources
Only one team member needs to submit an entry per team
E-mail document to hsbh@mcmaster.ca with your team name in the subject line
An e-mail will be sent to the team’s main contact to confirm receipt of entry
How to submit your entries
Elevator Pitch deadline:Friday, Feb. 28 at 11:59pm
Edit work together as a group
Plan ahead
Follow guidelines carefully
Do your research
Use concepts learned in class
Ask your mentors
Get feedback
Helpful Tips
Please refer to the HSBH Case and Submission Details packages for more
info!(Available on our website under
News > Competition Details)
Seminar 1 Tuesday, March 4 at 5:30-7:00pm DeGroote School of Business,
Hamilton campus—DSB room 505 Dragica Lebo, Small Business
Advisor at SBEC, City of Hamilton
Professor from DeGroote Top 20 announced!
Next Event:
Check us out online! HSBH Website:
http://hsbh.degroote.mcmaster.ca/
Facebook:High School Business Heroes
Twitter:@HSBH_McMaster
YouTube:HSBH McMaster
Contact InformationYour MentorsAt their e-mail addresses
Co-Chairs Julia Dinh & Serena Porcohsbh@mcmaster.ca
Mentorship Coordinator Piranavan Baskaran mentorship.hsbh@gmail.com
Questions, comments, concerns?
The HSBH Team wishes
youGOOD LUCK!
You are all Business Heroes!