CHANGING LIVES.BUILDING COMMUNITY. TOGETHER.

PROGRAM & SCHOLARSHIP CAMPAIGN

We are thrilled to announce The Salvation

Army Kroc Center’s 6th Annual HEROES

Program and Scholarship Campaign,

an effort that will bring a community of

dedicated volunteers together to meet

the goal of raising $90,000 to help more

than 2,000 neighbors in need.

Joan Kroc’s vision was to provide world-

class programs to children, adults and

seniors in our service area, regardless of

their financial circumstance.

Mrs. Kroc’s generous endowment pays

for 40% of the Kroc Center’s $9 million

annual budget. Her vision was that the

community would help generate the

remaining $5 million needed to balance

the budget each year through program

service fees, membership dues, and

donations to campaigns like this.

In the coming year the Kroc Center

will offer scholarships to nearly

2,000 people in our community,

totaling nearly $200,000 in financial

assistance. These scholarships will

allow children, families and seniors

to participate in programs that

encourage them to discover their

talents, and promote creativity,

wellness, spiritual discovery and

community engagement.

In order to continue changing lives we

need the support of the community

members like you!

Be a Hero

Join our efforts to change lives & build a stronger community

THE MISSION6 Weeks April 11-May 21

100 Volunteer Campaigners

$90,000 Campaign Goal

HISTORY2009 Heroes Campaign Started $425,000 Total Amount Raised Since 2009 11,200 Total Scholarships Awarded

I am so thankful for The Salvation Army Kroc Center for always helping me when my family is in need. There’s no other place like it. You give so much when people are in need and it’s such a blessing. Thank you to everybody who

supports the Kroc Center.

-Family Resource Center Client and Scholarship Recipient

When I found out we got a Day Camp scholarship, I knew my son’s life would be changed. I knew his future was in much better shape.

-Day Camp Scholarship Recipient’s Mother

THE CAUSEThe program and scholarship fund

allows children, families and seniors to

participate in life-changing programs at

The Salvation Army Kroc Center regardless

of ability to pay.

For many recipients, scholarships

make a crucial difference in their lives

by providing basic needs including:

childcare during the summer so single

parents can work, exercise and wellness

to the ill and injured, support and

social engagement for the elderly and

emergency food to the poor.

Help us uplift our community by

making a true difference in people’s

lives.

Program & Scholarship Campaign

at a GLANCE

MAKING A DIFFERENCE

The Salvation Army Ray and Joan Kroc

Corps Community Center is a 12.4-acre

family support, education, recreation,

and cultural arts center, made possible by

a generous gift by the late philanthropist

Mrs. Joan Kroc. In keeping with the

mission and holistic approach of The

Salvation Army, the Kroc Center provides

opportunities that facilitate positive,

life-changing experiences through: art,

athletics, personal development, spiritual

discovery and community service.

The Salvation Army Kroc Center’s

facilities, programs and services

bridge the gap between potential and

opportunity for children and adults,

strengthen individuals and families, and

enrich the lives of seniors.

THE KROC CENTER BUILDS COMMUNITY BY:

Offering meaningful programs regardless of income

Supporting our partner elementary schools

Enriching the lives of seniors

Strengthening families

Teaching children teamwork, values, and character

Providing opportunities for community engagement

Distinguishing ourselves with excellence and commitment to mission

Connecting people to opportunities for spiritual discovery

Serving with kindness compassion and excellence

We are Community

THE SALVATION ARMY KROC CENTER’S PURPOSEIn keeping with the mission and holistic approach of The Salvation Army, The Salvation

Army Ray & Joan Kroc Corps Community Center provides opportunities that facilitate

positive, life-changing experiences through: art, athletics, personal development,

spiritual discovery and community service. The Salvation Army Kroc Center’s facilities,

programs and services bridge the gap between potential and opportunity for children

and adults, strengthen individuals and families, and enrich the lives of seniors.

Mrs. KrocJoan Kroc, wife of McDonald’s founder

Ray Kroc, recognized this as a community

that was in desperate need of a safe

gathering place, a place with facilities and

trained professionals to nurture children’s

social skills, arts appreciation and athletic

potential. She described the Kroc Center

as being a beacon of light and hope in the

community.

Meet Ricky.Ricky is a seven-year-old Day Camper

who loves to skateboard, is good at

math, is clear and vocal about his

faith in God, has many friends, takes

Taekwondo, and hopes to visit the

Grand Canyon very soon.

For Ricky, a scholarship to The

Salvation Army Kroc Center’s Day

Camp meant his first chance to see

men as positive role models, his first

opportunity to make friends, a place to

express and grow his faith, a chance to

learn to read and to find out that he’s

good at math and loves skateboarding.

Ricky lived in six different homes

in seven years and came from an

abusive situation. He arrived at his

foster mother Heather’s door pale, thin,

dehydrated, and with the weight of the

world on his tiny shoulders. At seven

years old, he didn’t know how to read,

and his only two friends were his brothers

who he was now separated from.

Heather, who is low-income, researched

activities to involve Ricky in outside of

school and her mom suggested the Kroc

Center. That’s when Heather read about

the scholarship program and learned she

could afford to send Ricky to Day Camp.

“Being able to get a scholarship meant

that Ricky would finally be able to see

that not all men are going to hurt him,

and that he would be able to learn social

skills to participate with other children

in a more safe and appropriate way,”

recalled Heather.

Through the structured environment of

the Day Camp and special care from the

staff who knew Ricky’s story, he acted

out less, engaged with other children,

learned to read, and made life-long

memories.

In the year Ricky has lived with Heather,

he has attended Day Camp every school

break—all thanks to those who support

the scholarship fund.

MAKING A DIFFERENCE

“IT’s a bright sunny thing in his life that he’ll never forget.”

Join our efforts to change lives & build a stronger community

Heather says giving to the Kroc Center’s

scholarship fund is like giving life to

children like Ricky who wouldn’t have

opportunities otherwise.

“It’s such a wonderful place and it’s a

place that people can feel confident

giving money to because it’s being used

in the right way. I’m evidence that it’s

being used in the right way,” she said.

Heather also says the Kroc Center has

changed the trajectory of Ricky’s life.

“It shows him that the world is not a bad

place. It’s a bright spot in a dark world.

He came from abuse and torment and

starvation and it’s a bright sunny thing in

his life that he’ll never forget.”

CHANGINGLIVES

Thanks to the community’s generous support of the 2013 Heroes Program and Scholarship Campaign, The Salvation Army Kroc Center has provided:

Reaching our goal of raising $90,000 ensures unlimited

possibilities for youth in our community

at The Salvation Army Kroc Center.

Scholarships to more than 1,500

people in our community

$125,000 in subsidized programs and

services for children, adults and seniors

680 weeks of Scholarships for Spring, Summer and Winter Day Camp

Life-long memories to 160 children who

attended Day Camp on scholarship this Summer,

many of them for more than one week!

More than $7,000 in scholarships for people

of all ages to engage in arts programs including

music, theatre, and fine arts.

2,000 emergency food boxes to the hungry

Scholarships for 308 Karate and Tae Kwon Do Lessons

Scholarships for swim and backyard pool safety

lessons to more than 400 local children

The Heroes Campaign made all Of this possible last year

Parents witnessed their child make the winning basket for the Kroc Center Saints Basketball team--but more importantly watched their humble reaction, which demonstrated a true understanding of sportsmanship.

Children spent the summer meeting new friends, swimming, playing sports, doing art projects, learning to skateboard and ice skate, and engaging in character building curriculum. Day Camp scholarships provide a lifetime of fond memories.

Children interested in acting got a role in the Kroc Kids Junior Theatre Company’s production of Cats”. Others learned to play the piano or guitar, or had their artistic talent nurtured in fine arts class.

Seniors stayed fit in group land and water exercise classes, engaged in social activities with one another, took computer classes, got their taxes done for free, gardened with toddlers, and developed new friendships.

Making an impact The Salvation Army Kroc Center will use your gift to make a meaningful impact in your community.

$90,000ensures a variety of

possibilities for youth

in our community at

The Salvation Army

Kroc Center.

$2,500 provides 28 children

with one week of

Summer Day Camp

memories.

$1,000 provides 15 children

the opportunity to

participate in the

Saints Basketball

League or other

after school athletics

programs.

$500 allows 6 children the

opportunity to join the

Kroc Center for a year.

$100allows 2 children to

learn to swim with a full

session of lessons.

COME SEE OUR PROGRAMS IN ACTION! JOIN US FOR A GUIDED TOUR. CALL 619.269.1501 TO SCHEDULE YOUR TOUR TODAY!

NAME, BUSINESS OR ORGANIZATION KROC CENTER MEMBER? O YES O NO

CONTACT NAME (IF BUSINESS OR ORGANIZATION)

MAILING ADDRESS

CITY STATE ZIP

PHONE NUMBER EMAIL

You can be a true Hero

MAKE A PLEDGE TODAY

KROC CENTER PROGRAM & SCHOLARSHIP FUND PLEDGE AMOUNT:

O $25

O $50

O $100

O $250

O $500

O $1,000

O $2,500

O OTHER:$________

I WILL FULFILL MY GIFT AS FOLLOWS:

O CASH ENCLOSED $__________________________

O CHECK (MADE PAYABLE TO THE SALVATION ARMY KROC CENTER SCHOLARSHIP FUND)

O MONTHLY PAYMENT (12 PAYMENTS)

O I AUTHORIZE THE SALVATION ARMY KROC CENTER TO

ONE TIME CHARGE THE CREDIT CARD INDICATED BELOW

O VISA O MASTERCARD O AMEX O DISCOVER

NAME ON THE CARD:

CARD #: EXP DATE:

SIGNATURE (REQUIRED) DATE

O BUSINESS

O INDIVIDUAL

HOW DID YOU HEAR ABOUT HEROES? o Volunteer (name)_______________

o Staff(name)____________________

o Mail

o Other_________________________

Please note charges will appear on your credit card statements as The Salvation Army-Long Beach. While our credit and debit transactions are processed through our Long Beach Headquarters, rest assured your money stays right here at the Kroc Center in San Diego.

The Salvation Army Kroc Center

6845 University Ave, San Diego, CA 92115

WWW.KROCCENTER.ORG

FOR MORE INFORMATION ABOUT HEROES CONTACT

619.269.1547 or 619.269.1411

Making a National ImpactMrs. Kroc entrusted The Salvation Army with $87 million to build the first Kroc Center in the Rolando neighborhood of San Diego. Sadly, she passed away a little more than a year after it opened. She was so pleased with what was accomplished here that she left $1.8 billion to The Salvation Army to build centers like this across the country. Today, there are 27 in different stages of development.

www.KROCCENTER.org

1. San Diego, CA ( June 2002)2. San Francisco, CA ( June 2008)3. Atlanta, GA (October 2008)4. Ashland, OH (May 2009)5. Coeur d’Alene, ID (April 2009)6. Salem, OR (October 2009)7. Omaha, NE (November 2009) 8. Dayton, OH (May 2010)9. Philadelphia, PA (October 2010)10. Grand Rapids, MI (November 2010)11. Kerrville, TX (November 2010) 12. Boston, MA (2011)13. Augusta, GA (August 2011)14. Green Bay, WI (August 2011)15. Greenville, SC (September 2011)16. Biloxi, MS (September 2011)17. Quincy, IL (September 2011)18. Honolulu, HI ( January 2012)19. St. Joseph County (South Bend, IN) ( January 2012)20. Phoenix, AZ (2013) 21. Memphis, TN (2013) 22. Chicago, IL (2013) 23. Guayama, Puerto Rico (2013)24. Suisun City, CA (2013) 25. Memphis, TN (2013)

Future Sites: Camden, NJNorfolk, VAStaten Island, NY

1

2

3

8

5

6

7 4 9

10

11

12

13

14

15

16

17

21

2722

18

24

20

23

19

25