High Net Worth Individuals in the UAE are increasingly engaging with social media for financial purposes – representing a

significant opportunity for finance marketers to build relationships.

O N S O C I A L M E D I A

HIGH NET WORTH INDIVIDUALS AREENGAGED ON SOCIAL MEDIA

92% OF HIGH NET WORTH INDIVIDUALS IN THEUAE ACCESS LINKEDIN SEVERAL TIMES A WEEK

MARKETERS MUST UNDERSTAND HOW THISAFFLUENT AUDIENCE IS USING SOCIAL MEDIA

78% OF THE HIGH NET WORTH AUDIENCE IN THEUAE WHO USE SOCIAL NETWORKS WILL USE THEM

FOR AT LEAST ONE FINANCIAL PURPOSE

In the UAE, High Net Worth Individuals useLinkedIn more than any other social media site

access LinkedIn via a mobile device

Top reasons High Net Worth Individuals use social media

73% 72% 63%

37% 29%

1.Connect/reconnect with colleagues

2.Read updates/postsand stay up-to-date withcolleagues and friends

74%

71%

60%

57%

GATHER PRELIMINARY INFORMATION ABOUTFINANCIAL PRODUCTS, POLICIES OR INSTITUTIONS

KEEP UP-TO-DATE WITH CURRENT FINANCIAL TRENDS

RE-EVALUATE A FINANCIAL DECISIONTHAT HAS ALREADY BEEN MADE

RECOMMEND A FINANCIALPRODUCT, POLICY OR SERVICE

LinkedIn is the most trusted social media

source for �nancial information

gather information about investing,

products, or companies

SOCIAL MEDIA IS AN IMPORTANT PURCHASE DRIVER FOR HIGH NET WORTH INDIVIDUALS AND HAS A PURPOSE THROUGHOUT THEIR

FINANCIAL DECISION JOURNEY

THE INFLUENCE OF SOCIAL MEDIA AMONG THIS AFFLUENT AUDIENCE IS SET TO CONTINUE:

DISCOVERseek advice or

information to help make an investment

decision

EXPLORE

believe social media will become more in�uential over the next 12 months

1in5believe social media is in�uential when forming opinions about �nancial products/services and

All data is from commissioned Join the Dots research study, UAE data Q4 2013

48%

%USE SOCIALMEDIA

I N D I V I D U A L S

N E T

W O R T H

H I G H

3.Create professionalcontent

4.Follow experts,in�uencers, companies

& brands

share a personal experience had witha �nancial product, service or company

ADVOCATE