Post on 24-Feb-2016
description
Hi!
Find others from your school district. Get into groups of about 4-5 people each.
A design process
Focus of today
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
IDEATIONgives you copious and diverse design solution possibilities to select, develop and test
PROTOTYPING & TESTgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
Mini Project for today
Improve the car maintenance experience . . .
Mini Project for today
Improve the car maintenance experience . . .EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
MEET ERICA
You are going to design with her in mind
Erica:The truck owner
Now: Play the role of an “imposter” ethnographer. Do some accelerated empathy work.
Note what is important to Erica
Erica:The truck owner
What’s important to Erica
To feel empowered“It makes me feel
good” (to drive up in the big
truck) To trust her mechanic“I have to trust,
I have no other choice”
To appear knowledgeable
“I don’t want to look dumb,
or sound dumb”
To learn“I wish they would let me
go in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do
and just do it”
Mini Project for today
Improve the car maintenance experience . . .Respond to a specific needEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
Brainstorm to create design solution possibilities
Respond to the needs you found in empathy
Erica:The truck owner
What’s important to Erica
To feel empowered“It makes me feel
good” (to drive up in the big
truck) To trust her mechanic“I have to trust,
I have no other choice”
To appear knowledgeable
“I don’t want to look dumb,
or sound dumb”
To learn“I wish they would let me
go in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do
and just do it”
In the context of car maintenance,
To feel empoweredTo appear
knowledgeableTo trust her mechanic
To learnTo be independent
Select One Need andBrainstorm in Team: 10
minutes
HMW enable Erica . . .
Selection :: Post-Brainstorm
THERE IS NO ‘BEST’ IDEADON’T EDIT BASED ON FEASIBILITY YETMAINTAIN YOUR INNOVATION POTENTIAL
Selection :: Post-Brainstorm
MAINTAIN YOUR INNOVATION POTENTIAL
Carry multiple ideas forwardConsider these selection criteria:
The Rational ChoiceThe DarlingThe Most MeaningfulThe Long Shot
Mini Project for today
Improve the car maintenance experience . . .Develop and test solutionsEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
Why Prototype and Test?
BUILD TO THINKLEARN AND ADVANCE YOUR IDEA QUICKLYCHANGE THE CONVERSATIONGET YOUR USER’S REACTION
Prototyping Activity
ON YOUR OWNSelect one of your group’s design solutions:Take 8 minutes to sketch at least 3 iterations of this solution
Get Feedback
IN PAIRS (Find someone from another group)Test your ideas with your partner.Partner: play the role of Erica as you are giving feedback.3 minutes for each share/test, then switch.
Share your results :: Headline!
Share the idea you sketched.What was the feedback?Where would you take it?
Share first within your group and then globally.
Takeaways• Empathy
– Get outside your team– Empowered to be an ethnographer– Interview tips/insights– Dig for MEANING
• Brainstorm– Create innovation potential with quantity and diversity – Brainstorm rules– Selection criteria—maintain innovation potential
• Low res prototyping– Build to think
• Testing with user– Try it out– Get outside your team
Doug
Adventure Series: Cozy Camp
Adam meetsWest Contra Costa,
Montebello in the Atrium
Scott meets Oakland, Pasadena, LAUSD4 in the
Concept Car