Hi! Find others from your school district.

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Hi! Find others from your school district. Get into groups of about 4-5 people each. A design process. Focus of today . EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION - PowerPoint PPT Presentation

Transcript of Hi! Find others from your school district.

Page 1: Hi! Find others from your school district.
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Hi!

Find others from your school district. Get into groups of about 4-5 people each.

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A design process

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Focus of today

EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own

IDEATIONgives you copious and diverse design solution possibilities to select, develop and test

PROTOTYPING & TESTgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

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Mini Project for today

Improve the car maintenance experience . . .

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Mini Project for today

Improve the car maintenance experience . . .EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

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MEET ERICA

You are going to design with her in mind

Erica:The truck owner

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Now: Play the role of an “imposter” ethnographer. Do some accelerated empathy work.

Note what is important to Erica

Erica:The truck owner

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What’s important to Erica

To feel empowered“It makes me feel

good” (to drive up in the big

truck) To trust her mechanic“I have to trust,

I have no other choice”

To appear knowledgeable

“I don’t want to look dumb,

or sound dumb”

To learn“I wish they would let me

go in the bay . . . So I could learn more”

To be independent“I can deal with the situation . . . I can figure out what I need to do

and just do it”

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Mini Project for today

Improve the car maintenance experience . . .Respond to a specific needEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

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Brainstorm to create design solution possibilities

Respond to the needs you found in empathy

Erica:The truck owner

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What’s important to Erica

To feel empowered“It makes me feel

good” (to drive up in the big

truck) To trust her mechanic“I have to trust,

I have no other choice”

To appear knowledgeable

“I don’t want to look dumb,

or sound dumb”

To learn“I wish they would let me

go in the bay . . . So I could learn more”

To be independent“I can deal with the situation . . . I can figure out what I need to do

and just do it”

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In the context of car maintenance,

To feel empoweredTo appear

knowledgeableTo trust her mechanic

To learnTo be independent

Select One Need andBrainstorm in Team: 10

minutes

HMW enable Erica . . .

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Selection :: Post-Brainstorm

THERE IS NO ‘BEST’ IDEADON’T EDIT BASED ON FEASIBILITY YETMAINTAIN YOUR INNOVATION POTENTIAL

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Selection :: Post-Brainstorm

MAINTAIN YOUR INNOVATION POTENTIAL

Carry multiple ideas forwardConsider these selection criteria:

The Rational ChoiceThe DarlingThe Most MeaningfulThe Long Shot

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Mini Project for today

Improve the car maintenance experience . . .Develop and test solutionsEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

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Why Prototype and Test?

BUILD TO THINKLEARN AND ADVANCE YOUR IDEA QUICKLYCHANGE THE CONVERSATIONGET YOUR USER’S REACTION

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Prototyping Activity

ON YOUR OWNSelect one of your group’s design solutions:Take 8 minutes to sketch at least 3 iterations of this solution

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Get Feedback

IN PAIRS (Find someone from another group)Test your ideas with your partner.Partner: play the role of Erica as you are giving feedback.3 minutes for each share/test, then switch.

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Share your results :: Headline!

Share the idea you sketched.What was the feedback?Where would you take it?

Share first within your group and then globally.

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Takeaways• Empathy

– Get outside your team– Empowered to be an ethnographer– Interview tips/insights– Dig for MEANING

• Brainstorm– Create innovation potential with quantity and diversity – Brainstorm rules– Selection criteria—maintain innovation potential

• Low res prototyping– Build to think

• Testing with user– Try it out– Get outside your team

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Doug

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Adventure Series: Cozy Camp

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Adam meetsWest Contra Costa,

Montebello in the Atrium

Scott meets Oakland, Pasadena, LAUSD4 in the

Concept Car 

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