Hi! Find others from your school district.
description
Transcript of Hi! Find others from your school district.
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Hi!
Find others from your school district. Get into groups of about 4-5 people each.
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A design process
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Focus of today
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
IDEATIONgives you copious and diverse design solution possibilities to select, develop and test
PROTOTYPING & TESTgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
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Mini Project for today
Improve the car maintenance experience . . .
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Mini Project for today
Improve the car maintenance experience . . .EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
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MEET ERICA
You are going to design with her in mind
Erica:The truck owner
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Now: Play the role of an “imposter” ethnographer. Do some accelerated empathy work.
Note what is important to Erica
Erica:The truck owner
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What’s important to Erica
To feel empowered“It makes me feel
good” (to drive up in the big
truck) To trust her mechanic“I have to trust,
I have no other choice”
To appear knowledgeable
“I don’t want to look dumb,
or sound dumb”
To learn“I wish they would let me
go in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do
and just do it”
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Mini Project for today
Improve the car maintenance experience . . .Respond to a specific needEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
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Brainstorm to create design solution possibilities
Respond to the needs you found in empathy
Erica:The truck owner
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What’s important to Erica
To feel empowered“It makes me feel
good” (to drive up in the big
truck) To trust her mechanic“I have to trust,
I have no other choice”
To appear knowledgeable
“I don’t want to look dumb,
or sound dumb”
To learn“I wish they would let me
go in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do
and just do it”
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In the context of car maintenance,
To feel empoweredTo appear
knowledgeableTo trust her mechanic
To learnTo be independent
Select One Need andBrainstorm in Team: 10
minutes
HMW enable Erica . . .
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Selection :: Post-Brainstorm
THERE IS NO ‘BEST’ IDEADON’T EDIT BASED ON FEASIBILITY YETMAINTAIN YOUR INNOVATION POTENTIAL
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Selection :: Post-Brainstorm
MAINTAIN YOUR INNOVATION POTENTIAL
Carry multiple ideas forwardConsider these selection criteria:
The Rational ChoiceThe DarlingThe Most MeaningfulThe Long Shot
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Mini Project for today
Improve the car maintenance experience . . .Develop and test solutionsEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset
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Why Prototype and Test?
BUILD TO THINKLEARN AND ADVANCE YOUR IDEA QUICKLYCHANGE THE CONVERSATIONGET YOUR USER’S REACTION
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Prototyping Activity
ON YOUR OWNSelect one of your group’s design solutions:Take 8 minutes to sketch at least 3 iterations of this solution
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Get Feedback
IN PAIRS (Find someone from another group)Test your ideas with your partner.Partner: play the role of Erica as you are giving feedback.3 minutes for each share/test, then switch.
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Share your results :: Headline!
Share the idea you sketched.What was the feedback?Where would you take it?
Share first within your group and then globally.
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Takeaways• Empathy
– Get outside your team– Empowered to be an ethnographer– Interview tips/insights– Dig for MEANING
• Brainstorm– Create innovation potential with quantity and diversity – Brainstorm rules– Selection criteria—maintain innovation potential
• Low res prototyping– Build to think
• Testing with user– Try it out– Get outside your team
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Doug
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Adventure Series: Cozy Camp
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Adam meetsWest Contra Costa,
Montebello in the Atrium
Scott meets Oakland, Pasadena, LAUSD4 in the
Concept Car
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