Post on 02-Jun-2018
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Chapter 4
"#$%C! "#/I*0
ero o&da Sp)e&dor ro
!ech&ica) specificatio&s of ero o&da Sp)e&dor ro
Chapter-5
IS!#" #/ !"S#"!!I# $ M#!#"CC*0S
istory of !ra&sportatio&
$eve)opme&t of !ra&sportatio&
utomo'i)es
istory of Motorcyc)e
!he $eve)opme&t of Machi&es Ma&ufacture of !6o-7hee)ers i& I&dia
/uture for I&dia !6o 7hee)er I&dustry
Chapter-8
$0*0" "#/I*0
9S"00 K"!IK M#!#"S:
I&troductio&
Capita) structure of the firm
I&fra structure /aci)ities #rga&i;atio& chart
Chapter-ow a day mar"eting is characteri%ed by capitation in everyfield. There are number of products each having separate substitutes. A
manufacture has a :leary identity what eactly the consumer needs and
what eactly the ma"es a product completely satisfy his needs and then
educate the consumer effectively to create a demand for the product.
This is evident from the mar"eting aimed at generating customs
satisfaction as the "ey to satisfy organi%ation goals.
>ow a day. ero onda price are highly comparing to other
motorbi"es. herever we will develop our mar"eting strategy we must
improve some economical and performance of that vehicle because if
will help to the lower as well as middle level and create interest to such
type of people.
The modern consumer it?s intelligent enough to epress eactly
what his reuirements are and national enough to udge the reuirement
of his needs. >o manufacturer can thin" of a company is the sale of
goods rather then production. The customers needs have to be carefully
considered by the manufacture if he is to the top of the mar"et.
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This study fries to analyses the factors that influence the
consumer in selection of a two-wheeler while ma"ing a purchase
decision. The study also during to light the etort of satisfaction among
the owners of the ero onda motorcycles.
Scope of the Study
8himoga is a commercial city with a population of 3., lac"s.
The scope of the study is restricting to the consumer attitudes behavior5
towards motorcycles in 8himoga city.
The two-wheelers have become necessity in the modern life. 8o
every person prefer motorcycles& which gives& better fuel consumption&
durability economical and safety.
The report includes he efforts that have been ta"en by ero
onda 4otor cycle to improve the uality and push up the sales of ero
onda motor cycles.
The two- wheeler being a long lasting product the surveyincludes the past purchase and few protective buyers of the product
Methodo)ogy
$ata co))ectio&
rimary #ata 8econdary #ata
ersonal interview >ews paper
4aga%ines:ompany reports
Both primary and secondary data have collected to bring our this proect
rimary data have been collected though the personal interview
from the respondents. The survey of the respondent the made on the
*
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basis of random sampling method uestionnaires had been issued to the
respondents to avoid unnecessary delay and to ta"e filling test easy the
uestionnaire were prepared in a structural name for the purpose of
analy%ing the mar"et performers of sealers& their sales analysis and other
details has been collected form the dealers of 6arthi automobiles
8himoga. 8econdary data have been collected from the newspaper&
maga%ines and company reporters.
*imitatio&s
As there are nearly a ,+C to
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Chapter Scheme
:hapter-1 0 $ntroduction #eals with Desearch #esign
:hapter 20 :ompany rofile (ives the profile of the ero onda
:hapter-30 roduct rofile #eals with the product selected for study
:hapter-/ 0 istory of 4otor :ycle
:hapter ,0 !irm rofile #eals with the profile of 8ree 6arthi" 4otors&
>.T Doad& 8himoga
:hapter
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Chapter +
C#M "#/I*0
ero o&da2s Missio&
ero o&da2s Ma&date
3oard of $irectors
Key Mi)esto&es of ero o&da
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C#M "#/I*0
ero onda was first started in 'anuary 1)& 1)*/ (urgaon&
aryana& $ndia as a oint venture of the ero group$ndia5 and
onda motor co. ltd'apan5. ero onda is $ndia?s >umber one two
wheeler company.
ero onda has been the world?s biggest manufacture of two
wheeler motori%ed vehicle since 2++1& when it produced 1.3 million
motorbi"es in a single year.
#uring the *+?s ero onda become the first company in
$ndia to prove that it was possible to drive a vehicle without
polluting the roads. The company introduced new generation
motorcycles that set industry benchmar"s for fuel thrift and low
emission.
ero onda product range today commands a mar"et share of
/*C& ma"ing it a veritable giant in the industry by way of
technology ecellence& an etensive dealer networ"& and you have
one of most customer oriented company. :ustomer satisfaction and
high uality product the strength of onda technology and hero
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onda groups dynamism has helped hero onda motors limited
fortune and eceed limit.
Ever 1) million hero onda two wheeler tread $ndian roads
today. These are almost as many the number of people in !inland&
$reland and 8weden put together.
The oint venture between $ndiaFs ero (roup and onda
4otor :ompany& 'apan has not only created the worldFs single
largest two wheeler company but also one of the most successful
oint ventures worldwide.
#uring the *+s& ero onda became the first company in
$ndia to prove that it was possible to drive a vehicle without
polluting the roads. The company introduced new generation
motorcycles that set industry benchmar"s for fuel thrift and low
emission. A legendary 2/i)) it - Shut it - /orget it2 campaign
captured the imagination of commuters across $ndia& and ero
onda sold millions of bi"es purely on the commitment of
increased mileage.
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Ever 2+ million ero onda two wheelers tread $ndian roads
today. These are almost as many as the number of people in
!inland& $reland and 8weden put togetherG
ero onda has consistently grown at double digits since
inceptionH and today& every second motorcycle sold in the country is
a ero onda. Ivery 3+ seconds& someone in $ndia buys ero
ondaFs top -selling motorcycle 8plendor. This festive season& the
company sold half a million two wheelers in a single monthJa feat
unparalleled in global automotive history.
ero onda bi"es currently roll out from its three globally
benchmar"ed manufacturing facilities. Two of these are based at
#haruhera and (urgaon in aryana and the third state of the art
manufacturing facility was inaugurated at aridwar& Kttra"hand in
April this year. These plants together are capable of producing out
/./ million units per year.
ero ondaFs etensive sales and service networ" now spans
over 3+++ customer touch points. These comprise a mi of
1/
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dealerships& service and spare points& spare parts stoc"iest and
authori%ed representatives of dealers located across different
geographies.
ero onda values its relationship with customers. $ts uniue
:D4 initiative - ero onda assport rogram& one of the largest
programs of this "ind in the world& has over 3 million members on
its roster. The program has not only helped ero onda understand
its customers and deliver value at different price points& but has also
created a loyal community of brand ambassadors.
aving reached an unassailable pole position in the $ndian
two wheeler mar"et& ero onda is constantly wor"ing towardsconsolidating its position in the mar"et place. The company
believes that changing demographic profile of $ndia& increasing
urbani%ation and the empowerment of rural $ndia will add millions
of new families to the economic mainstream. This would provide
the growth ballast that would sustain ero onda in the years to
come. As Brimohan Lall 4unal& the :hairman& ero onda
4otors succinctly points out& Me pioneered $ndiaFs motorcycle
industry& and itFs our responsibility now to ta"e the industry to the
net level. eFll do all it ta"es to reach there.FF
1,
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0"# #$2S MISSI#
ero onda?s mission is to strive for synergy between
technology& systems and human resources& to produce products and
services that meet the uality& performance and price aspirations of
its customers. At the same time maintain the highest standards of
ethics and social responsibilities.
This mission is what drives ero onda to new heights in
ecellence and helps the organi%ation forge a uniue and mutually
beneficial relationship with all its sta"e holders.
0"# #$2S M$!0
ero onda is a world leader because of its ecellent
manpower& proven management& etensive dealer networ"& efficient
supply chain and world-class products with cutting edge technology
from onda 4otor :ompany& 'apan. The teamwor" and
commitment are manifested in the highest level of customer
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satisfaction& and this goes a long way towards reinforcing its
leadership status.
3oard of $irectors
o.ame of the $irectors $esig&atio&
1 4r. Brimohan Lall 4unal :hairman = hole-time #irector
2 4r. awan 4unal 4anaging #irector = :IE
3 4r. Toshia"i >a"agawa 'oint 4anaging #irector
/ 4r. 8umihisa !u"uda Technical #irector
, 4r. Em ra"ash 4unal >on-eecutive #irector
< 4r. 8unil 6ant 4unal >on-eecutive #irector
@ 4r. 4asahiro Ta"edagawa >on-eecutive #irector
* 4r. 8atoshi 4atsu%awa
Alternate #irector to 4r. Ta"ashi >agai5>on-eecutive #irector
) 4r. radeep #inodia >on-eecutive = $ndependent #irector
1+ (en.Detd.5 Ned ra"ash 4ali" >on-eecutive = $ndependent
#irector
11 4r. Analit 8ingh >on-eecutive = $ndependent #irector
12 #r. ritam 8ingh >on-eecutive = $ndependent #irector
13 4s. 8hobhana Bhartia >on-eecutive = $ndependent #irector
1/ 4r. 8unil Bharti 4ittal>on-eecutive = $ndependent #irector
1,. 4r. 4eleveetil #amodaran>on-eecutive = $ndependent
#irector
1ath 4aira >on-eecutive = $ndependent #irector
1@
http://www.herohonda.com/#1http://www.herohonda.com/#2http://www.herohonda.com/#3http://www.herohonda.com/#4http://www.herohonda.com/#5http://www.herohonda.com/#6http://www.herohonda.com/#7http://www.herohonda.com/#81http://www.herohonda.com/#8http://www.herohonda.com/#9http://www.herohonda.com/#10http://www.herohonda.com/#11http://www.herohonda.com/#12http://www.herohonda.com/#13http://www.herohonda.com/#14http://www.herohonda.com/#15http://www.herohonda.com/#16http://www.herohonda.com/#1http://www.herohonda.com/#2http://www.herohonda.com/#3http://www.herohonda.com/#4http://www.herohonda.com/#5http://www.herohonda.com/#6http://www.herohonda.com/#7http://www.herohonda.com/#81http://www.herohonda.com/#8http://www.herohonda.com/#9http://www.herohonda.com/#10http://www.herohonda.com/#11http://www.herohonda.com/#12http://www.herohonda.com/#13http://www.herohonda.com/#14http://www.herohonda.com/#15http://www.herohonda.com/#168/11/2019 Hero Honda Splender Pro
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K0 MI*0S!#0S #/ 0"# #$
Oear Ivent
1)*3 'oint :ollaboration Agreement with onda 4otor :o. Ltd. 'apan
signed
8hareholders Agreement signed
1)*/ero onda 4otors Ltd. incorporated
1)*, !irst motorcycle M:# 1++M rolled out
1)*@ 1++&+++th motorcycle produced
1)*) >ew motorcycle model - M8lee"M introduced
1))1 >ew motorcycle model - M:# 1++ 88M introduced
,++&+++th motorcycle produced
1))2 Daman 4unal Nidya 4andir inaugurated - A 8chool in the
memory of founder 4anaging #irector& 4r. Daman 6ant 4unal
1))/ >ew motorcycle model - M8plendorM introduced
1&+++&+++th motorcycle produced
1))@ >ew motorcycle model - M8treetM introduced
ero ondaFs 2nd manufacturing plant at (urgaon inaugurated
1))* 2&+++&+++th motorcycle produced
1))) >ew motorcycle model - M:BPM introduced
Invironment 4anagement 8ystem of #haruhera lant certified
with $8E-1/++1 by #>N olland
Daman 4unal 4emorial ospital inaugurated - A ospital in the
memory of founder 4anaging #irector& 4r. Daman 6ant 4unal
2+++ /&+++&+++th motorcycle produced
Invironment 4anagement 8ystem of (urgaon lant certified $8E-
1/++1 by #>N olland
1*
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8plendor declared Forld >o. 1F - largest selling single two-
wheeler model
Mero onda assport rogrammeM - :D4 rogramme launched
2++1 >ew motorcycle model - MassionM introduced
Ene million production in one single year
>ew motorcycle model - M'oyM introduced
,&+++&+++th motorcycle produced
2++2 >ew motorcycle model - M#awnM introduced
>ew motorcycle model - MAmbitionM introduced
Appointed Nirender 8ehwag& 4ohammad 6aif& Ouvra 8ingh&arbhaan 8ingh and Paheer 6han as Brand Ambassadors
2++3 Becomes the first $ndian :ompany to cross the cumulative @
million sales mar"
8plendor has emerged as the orldFs largest selling model for the
third calendar year in a row 2+++& 2++1& 2++25
>ew motorcycle model - M:# #awnM introduced
>ew motorcycle model - M8plendor QM introduced
>ew motorcycle model - Massion lusM introduced
>ew motorcycle model - M6ari%maM introduced
2++/ >ew motorcycle model - MAmbition 13,M introduced
ero onda became the orld >o. 1 :ompany for the third
consecutive year.
:rossed sales of over 2 million units in a single year& a global
record.
8plendor - orldFs largest selling motorcycle crossed the , million
mar"
>ew motorcycle model - M:BPRM introduced
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'oint Technical Agreement renewed
Total sales crossed a record of 1+ million motorcycles
2++, ero onda is the orld >o. 1 for the /th year in a row
>ew motorcycle model - M8uper 8plendorM introduced
>ew motorcycle model - M:# #elueM introduced
>ew motorcycle model - M(lamourM introduced
>ew motorcycle model - MAchieverM introduced
!irst 8cooter model from ero onda - MleasureM introduced
2++< ero onda is the orld >o. 1 for the ,th year in a row
2++@ ero onda is the orld >o. 1 for the ew F8plendor >S(F launched
>ew F:# #elueF launched
>ew Fassion lusF launched
>ew motorcycle model Fun"F launched
2+ million production milestone achieved
2++* ero onda aridwar lant inauguration>ew FleasureF launched
8plendor >S( lauched with power start feature
>ew motorcycle model Fassion roF launched
>ew F8plendor roF launched
2, million production milestone achieved
:# #elue lauched with power start feature
>ew F(lamourF launched
>ew F(lamour !iF launched
2009 un"F Limited Idition5 launched
8plendor completed 11 million production landmar"
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>ew motorcycle model F6ari%ma - P4DF launched
8ilver ubilee celebrations
2010
ero onda assion ro
ero onda 8plendar ro
ero onda >S(
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"#MI0! 7"$S !# !0 C#M
ear 6ards B "ecog&itio&s
+1 Compa&y of the ear a6arded 'y 0co&omic !imes 6ards for
Corporate 0@ce))e&ce +D-E.
C3C !=1D #verdrive 6ards +1 2a)) of /ame2 to
Sp)e&dor
$!= rofit Car B 3ike 6ards +1 -
!6o-6hee)er Ma&ufacturer of the ear
C&3 =ie6ers2 Choice !6o-6hee)er of the ear 9Kari;ma
FM":
3ike Maker of the ear 'y 0!-Fig7hee)s Car B 3ike of the
ear 6ards +E+E F!6o-6hee)er Ma&ufacturer of the earF by >#TN rofit :ar =
Bi"e Awards 2++) and assion ro adudged as :>B NiewersF
:hoice two-wheeler
Top $ndian :ompany under the FAutomobile - Two-wheelersF
sector bythe $u& B 3radstreet-"o)ta Corporate 6ards
on (old in the DeaderFs $igest !rusted 3ra&d +Ein the
F4otorcyclesF category
$!= rofit 3usi&ess *eadership 6ards +E- two-wheelercategory
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+D $!= rofit 3usi&ess *eadership 6ard +D- ero onda
ins the :oveted M>#TN rofit Business Leadership Award
2++*M!op ?ear $esig& 6ards +D- un" Bi"e of the Oear Award
$!= rofit Car I&dia B 3ike I&dia 6ards- >#TN
9Niewers? :hoice Award; to un" in Bi"e category
I&dia !imes Mi&dscape a&d Savi)e "o6 9 /or'es ?roup
=e&ture: *oya)ty 6ards- 9:ustomer and Brand Loyalty
Award; in Automobile two-wheeler5 sectorsia& "etai) Co&gress 6ard for "etai) 0@ce))e&ce8trategies
and 8olutions of business innovation and transformation5 - Best
:ustomer Loyalty rogram in Automobile category
$!= rofit Car I&dia B 3ike I&dia 6ards- Bi"e
4anufacturer of the year
#verdrive Maga;i&e - Bi"e 4anufacturer of the year
!S =oice of the Customer 6ardsG
>o.1 eecutive motorcycle 8plendor >S(
>o.1 standard motorcycle :# #elue
>o. premium motorcycle 8plendor ro
+> The >#TN rofit :ar $ndia = Bi"e $ndia Awards 2++@ in the
following category0
Everall MBi"e of the OearM - :BP S-treme
MBi"e of the OearM - :BP S-treme up to 1,+ cc category5
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MBi"e Technology of the OearM - (lam out (4 !$
MAuto Tech of the OearM - (lam out (4 !$ by Everdrive
4aga%ine.
MBi"e of the OearM - :BP S-treme by Everdrive 4aga%ine.
Dan"ed :BP S-treme MBi"e of the OearM - by B 8 4otoring
4aga%ine
94ost Trusted :ompany; & by T>8 Noice of the :ustomer Awards
2++o 1 standard motorcycleM by T>8 Noice of
the :ustomer Awards 2++
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Adudged @th Top $ndian :ompany by all street 'ournal Asia
Top $ndian Two heeler :ompany5.
Top $ndian company in the Automobile - Two heeler sector by
#un = Bradstreet - merica& 0@press Corporate 6ards +#TN rofit :ar $ndia = Bi"e $ndia Awards 2++< in the
following category0
Bi"e 4a"er of the Oear
Bi"e of the Oear - Achiever
Bi"e of the Oear - Achiever up to 1,+ cc category5
Bi"e of the Oear - (lamour up to 12, cc category5
>#TN NiewersF :hoice Award to (lamour in the bi"e
category
+8 Awaa% :onsumer Awards 2++, - $ndiaFs most preferred two-
wheeler brand by :>B: in the FAutomobilesF category.
Bi"e 4a"er of the Oear Award by Everdrive 4aga%ine.
$:A$ >ational Award for Icellence 8econd5 in :ost
4anagement 2++/ in the private sector category by $:A$.
1+th 4otilal Eswal ealth :reator Award for as the most
2,
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consistent wealth creator for the period 1))1-2++,.
+5 inner of the Deview 2++ AsiaFs Leading :ompanies Award
3rd Dan" amongst the top 1+ $ndian companies5.
(N: Level 1 ighest Dating5 by :D$8$L for corporate
(overnance.
Adudged as the Best Nalue :reator - Large 8i%e :ompanies 2++3-
+/ by The Eutloo" 4oney.
:orporate Icellence Award 2++/ by $ndian $nstitute of 4aterials4anagement.
Adudged as the Ergani%ation with $nnovative D ractices by T
ower 'obs for D Icellence.
$:8$ >ational Award for Icellence in :orporate (overnance
2++/ by The $nstitute of :ompany 8ecretaries of $ndia.
+4 inner of the Deview 2++ - Asia Fs Leading :ompanies Award
3rd Dan" amongst the top 1+ $ndian companies5.
4ost Despected :ompany in Automobile 8ector by Business
orld.
Bi"e 4a"er of the Oear by Everdrive 4aga%ine.
++ Bi"e 4a"er of the Oear by Everdrive 4aga%ine.
inner of the Deview 2++ - Asia Fs Leading :ompanies Award
/th Dan" amongst the top 1+ $ndian companies5.
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:ompany of the Oear of IT Awards for :orporate Icellence.
Dan"ed /th in FEverall Best 4anaged :ompanyF category& ran"ed
3rd in FBest !inancial 4anagementF and FBest Eperational
IfficiencyF category& ran"ed ational Award for outstanding contribution to the #evelopment
of $ndian 8mall 8cale $ndustry >8$: Award - resented by
resident of $ndia5.
1EE1 Iconomic Times-arvard Business 8chool Award for :orporate
2@
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erformance to ero onda 4otors Ltd.
2*
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Chapter 4
"#$%C! "#/I*0
ero o&da Sp)e&dor ro
!ech&ica) specificatio&s of ero o&da Sp)e&dor ro
2)
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"#$%C! "#/I*0
General information
Model: Hero Honda Splendor Pro
Year: 2011
Category: Sport
Rating: 59 out of 100. Show full rating and compare with other bikes
Engine and transmission
Displacement: 97.50 ccm 5.95 cubic inches!
Engine type: Single c"linder# four$stroke
Power: 7.70 HP5.% k&!! ' 7500 (P)
Torque: *.0+ ,m 0.* kgf$m or 5.9 ft.lbs! ' +500 (P)
Compression: 9.0-1
Fuel system: arburettor
Fuel control: /H
gnition: igital
Cooling system: ir
Gear!o": +$speed
Transmissiontype#final dri$e:
hain
Clutc%: &et# multiplate
C%assis# suspension# !ra&es and w%eels
Frame type: 3ubular double cradleFront suspension: 3elescopic h"draulic shock absorbers
Rear suspension: Swing arm with 5 step h"draulic shock absorbers
Front tyredimensions:
2.75$1*
Rear tyre 2.75$1*
3+
http://www.bikez.com/bike/rating.php?idbike=33062http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/bike/rating.php?idbike=33062http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspension8/11/2019 Hero Honda Splender Pro
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dimensions:
Front !ra&es: 4panding brake drum brake!
Front !ra&es
diameter:
160 mm 5.1 inches!
Rear !ra&es: 4panding brake drum brake!
Rear !ra&esdiameter:
160 mm 5.1 inches!
P%ysical measures and capacities
Dry weig%t: 109.0 kg 2+0.6 pounds!
Power'weig%tratio: 0.070% HPkg
($erall %eig%t: 1#0+0 mm +0.9 inches!
($erall lengt%: 1#970 mm 77.% inches!
($erall widt%: 720 mm 2*.6 inches!
Ground clearance: 159 mm %.6 inches!
Fuel capacity: 11.00 litres 2.91 gallons!
Reser$e fuel
capacity:1.00 litres 0.2% gallons!
(t%er specifications
)tarter: 4lectric 8 kick
*ig%t: 65&65& halogen headlights
Electrical: 6 h batter" for kick start and + h batter" for self start.
)eat: 2$person seat
Color options: lue# black# red# orange# gre"# maroon# sil:er
Comments: /ptional self starter adding + kg to the weight. Sold in ndia.Hero Honda is ;oint :enture between ndia
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T%e features of t%e new )plendor Pro will include:
Power Start
ll new P> engine with more power
Higher fuel efficienc"
mpro:ed headlight intensit" ? at lower speeds high output = !
)aintenance free batter"
Passing switch ? for eas" o:ertaking 8 conspicuit"
3"re with wider crown radius for better handling
(ear cushion with 5 step ad;ustments
,ew colours 8 stripes
,ew refreshed front :isor
3ough Sil:er colour engine co:er
ommenting on the launch# )r. nil ua# Sr. >ice President )arketing 8
Sales!# Hero Honda )otors @td said# ASplendor is the most trusted and
popular two$wheeler brand in the industr". Beeping in mind the :aried
needs of customers# it has been our constant endea:our to inno:ate in
the delue categor" to build a range of Splendor offerings while
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strengthening the trust of our :alued customers. &ith the all$new
Splendor Pro# we ha:e brought in a fresh round of ecitement to our
customers. 3his bike re$defines performance# safet"# toughness and
aesthetics in this segment. &e are confident that Spendor Pro will further
augment our growth in the delue segment.C
A&e are also looking forward to maintaining the all$time high monthl"
sales numbers of the past few months. &e ha:e lined up a few more
eciting launches in the run$up to the festi:e season.C He added
esigned with an attention to detail# the Splendor Pro features
impro:ements in technolog"# design and aesthetics towards ensuring a
hassles$free dri:e for the rider.
ncorporating the ,ew$=en P> engine with d:anced Pro$series
igital >ariable gnition S"stem# the new Splendor Pro offers greater
power of 7.* Ps. ombined with impro:ed safet" features ranging from
toughened steering head for all terrains# and t"res with wider crown for
impro:ed handling# the new Splendor Pro deli:ers on performance and
reliabilit". 3he bike also features a wide range of aesthetic impro:ements
such as new muffler co:er# new refreshed front :isor# new handle holder
and ke" design and 3ough Sil:er colour engine co:er.
3he new Splendor Pro is attracti:el" priced at (s 69#950$ spoke drum
kick# e$showroom elhi! and (s +1#950$ spoke drum self# e$showroom
elhi!. t is being made immediatel" a:ailable through Hero HondaDs wide
network of o:er +200 sales and ser:ice points across the countr".
Hero HondaDs Splendor brand was introduced in the ndian market in the
"ear 199+ and since then the brand has become a li:ing legend in the
motorc"cle industr" in the countr"# and indeed across the globe# winning
3/
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the unwa:ering trust of the customers. 3he bike has grown to be
s"non"mous with reliabilit"# performance and :alue. Since its launch# the
Splendor range has been regularl" updated to meet customersD e:ol:ing
preferences and tastes.
)%ades a$aila!le in +ero +onda )plendor Pro
Splendor Pro is a:ailable in se:en shades-$ =ranite blue$ lack with purple stripe $ lack with purple stripe $ lack with purple stripe $ lack with sil:er stripe$ loud sil:er$ and" red
,ariants of +ero +onda )plendor ProHero Honda Splendor Pro is a:ailable in 2 :ariants-
3,
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$ Splendor Pro with kick start and spoke wheels$ Splendor Pro with self start and allo" wheels
C!0"-5
$8TEDO E! TDA>8EDTAT$E> A># 4ETED:O:LI8
istory of !ra&sportatio&
$eve)opme&t of !ra&sportatio&
utomo'i)es
istory of Motorcyc)e
!he $eve)opme&t of Machi&es
Ma&ufacture of !6o-7hee)ers I& I&dia
/uture /or I&dia !6o 7hee)er I&dustry
3
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IS!#" #/ !"S#"!!I# $ M#!#"CC*0S
istory of !ra&sportatio&
Transportation means movement of and his maters from
one place to another in any part of earth $t is the convergence or the
act of transporting from times immemorial main has been able to
move him powerfully influenced by easy in" surface of the earth
$n spite of adverse circumstance man by hammering
nature whether it be directly or indirectly has eplored and
eploited the resources of the earth& the wheels the sails& the steam
engine the internal combustion. Ingine the electronic motor are the
few landmar"s in transportation. The greatest brea" through man in
the technology of flight promise of 21 stcentury approached to be
copped by the roc"et engine. By this& main was free from
dependence or earth atmospheres and permitted him to visuali%e
traveling to the other places.
3@
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$eve)opme&t of !ra&sportatio&
Before the close of 1) thcentury& although for two decades&
there was much eperimentation in construe of vehicles powered by
the interment combustion engine. The full impact felt by forms of
transport was product. Before the first world road transport& which
had begun to encroach on rail and water great strides between the
was and challenged rail at the chief of both passenger and goods in
the 2 decades following world war $$
utomo'i)es
A self-propertied passenger vehicle designed to be operated
on ordinary roads may be called an automobile. According to the
services rendered the general motor vehicle may be classified into
several types namely motorcar& motorcycle& scooter etc. All these
vehicles certainly reuire fuel. This fuel may be either pectoral or
diesel. They are the essential fuel reuired for automobile
operation. But in the present circumstances& as is "nows to all the
natural resources of petrol and diesel being consumed rapidly which
alert us the need of a new fuel for which eperimentation is going
on for instance the solar energy is trying to be eperimental with.
3*
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istory of Motorcyc)e
A motorcycle is a vehicle& which the principles of bicycle
and the internal combustion entire are combined. The internal
combustion engine generally is a gasoline engine. The term covers
a range of machine form ,+cc piston displacement or below
mopeds or motorcycles5 to 1++cc multiple cylinder models of
which the K.8 arley #avidson and $ndia N T wins& the British
1+++cc suare / aerial& and the / cylinder. $talian 4.N Augusta is a
representative. The term motorcycles also covers motor scooters&
which have power until from ,+cc to 2,+ cc.
An Inglishmen& Idward butter the first motorcycle in 1**/
but the first motorcycle to appear publicity was one built by
9(ottlied #aimer; of can start& urttemberg of germane in 1**,
4otorcycle did not attain even slight public popularity until toward
the end of 1)thcentury. !rench and Belgium designers were among
the mar"ets of the practical motorcycle engines and motorcycle
increasing steadily throughout the first 3+ years of the2+th century.
$n both world wars& motorcycles were widely used for military
purposes and after orld ar $$& an appreciation of the remar"able
3)
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revival of public interest in motorcycle& mopeds and scooter. $n the
united states the year after the world be compared with that western
Iurope Although at times& the continuing popularity of two-
wheelers transport has been uestioned& there is no doubt that it was
firmly established in the second half of the 2+ thcentury the motor
provided a means of individual powered transport& combining
reliability& economy and comfort young people had always been
uic" to appreciate its advantages moreover the sporty and travel
appeal of the two-wheeler epanded yearly
!he $eve)opme&t of Machi&es
The development of motorcycle was steady in the formative
years positioning of the poor unit varied but by 1)1+& designers had
recogni%ed that the most practical point was two and central later
motorcycle or were attached by long belts and plates to frames.
!rames were building up from steel tubing oined by either welding
or barging.
Iarly single cylinder commercial motorcycle persisted in the
second half of 2+th were four stro"es& in which values were
/+
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employed with the compressing firing in one direction upward or
down word5 only many below 2,+cc capacity were 2 stro"es
through a succession of passage wall and parts& The Iuropean
method of rating an engine is by the volumetric. The house power
rating is used in some countries& including the Knited stares a rough
euivalent in between *to1+ per 1++cc for models with 2 to /
cylinders.
4ultiple cylinders ensure smooth running and because light
weight models cheap to run and easy to maintain two of the
foremost British design the four stro"es 1)2cc water cooled
velocity LI and the 2 stra"e 2,+cc aerial had was for themselves
for most positions combustive and ignition were greatly improved
over even the method of years earlier and bore title resemblance to
the sedimentary forms on pioneer motorcycles the combustive was
a compact and reliable instrument measuring. The sparsely the
prepositions of fuel and able to serve indefinitely without maor
adustments. Ilementary tube ignition had given way to advance
forms of electrical generation by means of magnetic or an induction
coil
/1
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The magneto was either separate price of mechanism driver
from the engine by means of gearing a chains or more integral with
the flywheel.
Ma&ufacture of !6o-7hee)ers I& I&dia
4ost of the two-wheelers industries do not manufacture all the
parts& usually orders are placed the best industries which have
capacity to manufacture the right uality and uality in a specified
time certain industries purchase spare form small industries as per
the instructions given by the government to develop the small
industries.
The two-wheeler industry manufacture only the main parts
li"e engine& gear unites wheel drums etc. where as they purchase
combustor form worlds best manufacture li"e 98A:E;
94$:ADBE; 9EDB$TAL; Because this is the part which helps for
the better mileage. Ether parts li"e tyres& tubes& bearings&
speedometer& shac" absorbers horns& bulbs& cables etc& are
purchased from certain recogni%ed industries. :ertain other things
/2
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li"e wiring plastic and fiber parts seats etc are purchased from
small-scale units.
$n the forgoing steel sheets are converted into this needs li"e
body cover chassis and other welded by electrolysis process& it is
then painted. The parts are then sent to assembly section. The
vehicles are then ta"en into test ride on test trac"s. $f the vehicles
perform. ell to the standards& the vehicle is ready for dispatch.
/uture /or I&dia !6o 7hee)er I&dustry
Two wheelers in $ndia is a glowing mar"et which no doubt by
the turn of country will become the largest mar"et users loo"
forward to area of choice& as they have an option form several
highly uality products which are priced and available at reasonable
cast.
As the 9eighties; faced a tremendous growth of two-wheeler
over / fold umping from /.2+ la"h in the year 1)*+ to 1@2/ la"s
1)*). But the >ineties
9old out great challenges ahead. $f eighties was the decade for
uality 9mine these could be the decade for uality. Ingines with
/3
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higher fuel efficiently low maintenance cost ecellent after sales
services penetration in to semi urban and rural arrears are the
important factors for survival customers is a ware of the latest
technology of the products the buys.
//
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Chapter-8
$0*0" "#/I*0
9S"00 K"!IK M#!#"S:
I&troductio&
Capita) structure of the firm
I&fra structure /aci)ities
#rga&i;atio& chart
/,
http://2.bp.blogspot.com/_Y5JU0n4majU/TOkp8Jp-J1I/AAAAAAAAHSE/ruTof2YXDdo/s1600/05+SWITCHES.JPGhttp://4.bp.blogspot.com/_Y5JU0n4majU/TOkp97JRsjI/AAAAAAAAHSM/eFkllJtq21w/s1600/04+INSTRUMENT+CONSOLE.JPGhttp://1.bp.blogspot.com/_Y5JU0n4majU/TOkp7GGt-0I/AAAAAAAAHR8/Hmhf5y4bg8M/s1600/06+ADJUSTABLE+SHOCK+ABSOBERS.JPGhttp://2.bp.blogspot.com/_Y5JU0n4majU/TOkqORXVRjI/AAAAAAAAHSU/IN4uxv7VKTg/s1600/03+SIDE.JPGhttp://4.bp.blogspot.com/_Y5JU0n4majU/TOkqQnwGEvI/AAAAAAAAHSk/yALqRIF2iJo/s1600/01+HEADLAMP.JPGhttp://4.bp.blogspot.com/_Y5JU0n4majU/TOkqPbJHOwI/AAAAAAAAHSc/3mqE70mYNls/s1600/02+SPLENDOR+PRO.JPG8/11/2019 Hero Honda Splender Pro
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$0*0" "#/I*0
I&troductio&
8ree "arthi" has been incorporated as a sole proprietor.
The from was establish in 'une , th2++3 the firm is located in >.T
Doad shimoga
4r. Daghu :.N started their carrier with the establishment
of concern namely 9opular cycles;. opular tyres up the year 2++3
which did their grand father start. This concern is situated in By-
pass Annees >.T Doad 8himoga. Later in they started another firm
namely 8ree 6arthi". Eurs showroom has a wor"shop = vacant
hall over our showroom measuring 1/+++.s.ft. Also a vacant land
of approimately /+R2++ is still vacant behind our building for our
future course of plans.
Eur wor"shop is measuring /+++ s. ft. we are carrying out
around *+-)+-motorcycle service a day with good revenue. The
wor"shop revenue is able to maintain our total ependiture of our
business the profit from the new vehicle will ta"en care of interest
= other investment the reputation of our wor"shop for good uality&
/
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timely delivery = courtesies has added to our. $ncrease is sales =
also the increase in our reporting at our wor"shop.
As our reputation in sales& wor"shop is good we are confident
of lifting our firm to a greater new height.
Capita) structure of the firm
4r. Daghu.:.N contributed the total sum of Ds )&++&+++
for the establishment of the firm as deposited in the company is Ds-
2,& ++&+++ was borrowed form canara ban" 8.4 circle shimoga this
fund was used for purchase of spare parts and other epenses of the
showroom.
!rom 2+++-2++1 it epended to 1.2crore
2++1-2++2 it epended to 1.,crore
At . present year 2++*-2++) it epended 2.3 crore
/@
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I&fra structure /aci)ities
*a&d a&d 'ui)di&g
The firm has our land whose are in 13+++ s.ft. $ncluding
showroom& wor"shop& spare parts section
o6erG
The total electric used by the firm is /++ units per month and 6 T
: L supplies the same
Machi&ery
The firm is well euipped with all reuired tools. These are
reuired for the tools in the firm are Ds ,+++++ in beginning. But
"now it has that entire modern total which reuire in present day is
Ds 1+++++
#ffice staff of the firm
The office staff includes.
1. 4anager 4anaging partner5
2. 8ales eecutive?s
3. Effice in charge
/. Accountant
/*
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,. 8tore "eepers
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!he marketi&g mi@ strategy of the firm
4ar"eting is analysis planning and controlling the firm
customer and the resources policies& activities with a view to satisfy
the needs and wants of the chaser customs can be attracted by the
following four ways namely
15 roduct
25 rice
35 romotion
Er of an article in terms of money. ithout it we cannot buy
or sale any thing price of a product consists of the physical produce
product plus the bundle of epectations. The product should be
worth the price only then would be the consumer bean satisfied.
Thus is case of the ero onda motor limited they have fied
reasonable prices for their vehicles and thus great demand in themar"et.
romotio&
$t is an activity connected with the promoting the sales. $t
may also mean mar"et communicationH romoting involves
advertising personnel dealing dealers and soles promotions
advertising mean nothing but a paid form of non-personnelpreservation and promotion ideas. (ood services by an identified
sponsor $t is a form of publicity. 8oles promotion plans are reuired
to attract the attention of the consumer and created a demand for the
product.
,+
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dvertisi&g p)a&&i&g at Sree Karthik
The advertising policies adopted by the 8ree 6arthi" are as
follows0
15 >ews advertisement
25 #emonstration of the vehicles in rural areas through mobile
service van
35 Ergani%ing sports of other cultural activities
/5 Decently by the cable TN advertisements
$istri'utio&
$t is the flow of goods from the producers or the
manufactures to the ultimate consumers distillation canned
represent a chain of middlemen participating in the transferring of
goods some of the channels are0-
a5 4anufactures-whole sales-Detailers- consumers
b5 4anufactures- sales man-#ealers consumersc5 4anufactures-Detailers-consumers
d5 4anufactures-consumers
$n case of 8ree 6arthi" they still the products after receiving
from the manufactures that is ero onda limited. As it is the
authori%ed dealers of ero onda in 8himoga district
,1
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Sree Karthik
rice list of ero onda motorbi"es in 8ree "arthi"
4odel Nehicle
cost
Life
ta
$nsurance Dagd
charge
enters
charge
Total
reg
En
road
assion /2.,)+ 3&/*+ )S(
/+&,)+ 3&12< )2, /*, 1++ /.
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/orm su'-$ea)er p)aces
8himoga
arihar
8hi"aripuar
onnali
Bosavapatna
ebri
!a')e sho6s year)y sa)es of the Sree Karthik
Oear 8ales
2++2-2++3 2&/++
2++3-2++/ 3&/++
2++/-2++, /&/++
2++,-2++< ,&/++
2++
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Chapter-