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There is an urgent need to integrate the functionalities of various apps into one single app for hassle free experience

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HelpV:

Optimizing life

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• HelpV aims to provide a hassle free experience to take things to the next level of productivity in everyday life.

• HelpV broadly operates in 4 categories – Cabs, Food , Airtravel and hotels.

• It comes pre- integrated with popular apps of the same category and provides a comparetive analysis.

• User then choses his/her choice based on the information provided.

• Ability to integrate many functions into one easy application , versatility

• Easily deployable app over a vast geographical areas.

• Available free of cost.• Ease of access and intuitive

user friendly interface.

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People who use mobile apps frequently for booking cabs, travelling by air , ordering food etc, over variety of platforms such as android , ios and windows.

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Collaborators:

Cabs

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Collaborators:

Air-Travel

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Collaborators:

Food

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Collaborators:

Hotels

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• Collaboration with multiple market players

• Multiple offerings in the same category to the end-user

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• Rise of other third party assistant apps

• Refusal by a company to collaborate

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 E.g The taxi business in the country is growing at 20 to 25 per cent a year. The online organised taxi sector accounts for just four to five per cent of the industry and totals $800 million. It is expected to grow to $7 billion by 2020.

HelpV aims to enter such a booming market by collaborating with the existing players.

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Primary Goal should be to increase the user downloads of the HelpV app.

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Long term goal will be to create strategic partnership with the collaborators and determine appropriate pricing models.

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Hiring innovative product developers to bridge interfaces between the collaborators and HelpV and to create an interactive and intuitive user

interface.Hiring product managers to review the process and assist them.

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• For Collaborators :

Collaborators get to expand their customer base and increase their operations indirectly by enabling their services in HelpV.

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• For Customers :

Customers get to use a product or a service of their choice from a given category after a comparison model is put forth to them.

For example in the case of cabs , they can chose based on ETA or cost for a given journey.

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• For the company:

The wide array of products and services enlisted on HelpV increases attractiveness of the app among the consumers.The collaborators also pay a premium to HelpV that constitutes its primary revenue source.

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Key aspects of the HelpV's marketing mix.

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Product benefits to the customer include : Ease of access , A comparative portfolio model of various products/services of different categories.

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Exclusive Promo codes/ waiver codes for cab/airtravel/food/hotel if booked via HelpV.

Cashback , Discount Vouchers will be distributed to loyal customers on the app

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A robust social media strategy is the core of the various communication tactics. Active updates on facebook , twitter and other media are

quintessential to the growth of the app.

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A full fledged official website with all the crucial information will also be important.

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The main aim is not to monetize from end – users , but to increase the app usage and downloads

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Then how does revenue come from ? Through our collaborators on a per-booking basis. E.g : Ola pays a commision to HelpV for evey successful

booking.

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3Social media

To the Partners/Collaborators

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Organisational Struture.

CEO

Cabs product manager

Cabs dev team

AirTravel product manager

Travel dev team

Food Product manager

Food dev team

Hotel Product manager

Hotel dev team.

CMO

Cabs marketing manager

Cab marketing

team

AirTravel marketing manager

Travel marketing

team

Food marketing manager

Food marketing

team

Hotel marketing manager

Hotel marketing

team.

Customer Service Division

Support manager

Support agent.

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Processes and Timeline:• June 2016: App Development.• July 2016 : Initial approach to collaborators.• August 2016 : Finalizing collaborators. • October 2016: AppDev completion. Internal testing.• November 2016 : Beta testing Out.• December 2016: App Uploaded to Play store ,

Marketing activities start• January 2017 : live action , Increased social media

activity• Febuary 2017 : Feedback from users notified and

product modified. Next Version Released

source• Image Source : Google Images.• All ownership rights belong to respective owners• Images for educational purposes only.• No Copyright infringement intended.

Presentation done for internship under Dr. Sameer mathur , IIM lucknow.

Done By Adikeshav C.