Post on 27-Dec-2015
• Led by the HSFNS in partnership with
and
• Goal: To increase the % of Nova Scotians who accumulate at least 30-60 minutes (most days of the week) of walking for recreation and/or transportation
Why Walking?
Nova Scotians rated various activities as “very good” for their health. The results were:
– 69% Recreational Activities– 69% Walking or bicycling– 50% Outdoor activities– 49% Competitive Sports – 16% Household chores
Go for Green, National Survey on Active Transportation, 1998
Why ?
• Leader Orientations to inspire and support!• Pedometer Access Program• Rating and Recognition for communities• Advocacy toolkit & workshop• Social Marketing Campaign • Sponsorship• Evaluation• Inventory of walking groups, routes, resources
on www.walkaboutns.ca
Walkabout Leader Orientation
• Become a Heart&Stroke Walkabout Leader!
• Check the website www.walkaboutns.ca
Walkabout Leader Orientation
• Goal… to provide fun, interactive opportunities to learn and share, leaving participants feeling supported, enthused, and confident to continue to lead or begin to lead an in-person or virtual walking group
• FREE & includes leader toolkit
So far…
• Trained over 74 leaders across province
• Leader Challenges successfully rewarded groups around the province
• Collecting evaluations on leader resources to enhance our leader toolkit
• Developing orientation & resources specific to workplace implementation
Pedometer Access Program
• Pedometer Access Program led by HSFNS in partnership with
and logo CAP sites
Pedometer Access Program
• Provides access to affordable pedometers for all Nova Scotians
• Complements other Walkabout components. Self-monitoring encourages increased activity levels.
Pedometer Access Program
• Available in all 77 libraries and 173 C@P sites across Nova Scotia
• Loaned like a book
• Interactive Walkabout website
Daily Steps to Health
• Children: 12,000 – 16,000
• Youth: 11,000 – 12, 000
• Adults: 7,000 - 13,000
• Older Adults 6,000 – 8,500
• Adults with chronic disease or disabilities
3,500 – 5,500
Purchasing Pedometers
• Steps-Count
• Toll-free at 1-866-342-2328
• www.stepscount.ca
• mention Walkabout for discount
Rating & Recognition
• intended to inspire, guide, support and celebrate communities working to improve their “walk-ability”– walkability = built, policy and social
environments
• a rating scale applicable and accessible to all Nova Scotia communities in all seasons
• consistent, thorough and credible measures of walkability
Rating & Recognition
• program currently being designed
• municipal feedback is being sought
• The road sign welcoming visitors to your community can proclaim it “Nova Scotia’s most walkable community 2010 verified by Heart&Stroke Walkabout”!
Advocacy Toolkit & Workshop
Two-fold
• Improving walking opportunities
• Build capacity to engage policy advocacy for walking
Advocacy Toolkit & Workshop
Heart and Stroke Foundation of Canada (HSFC) outlined recommendations for:
• Canadians
• Governments (all levels)
• Municipal planners
• Developers
Advocacy Toolkit & Workshop
Collaboration to encourage walking:• Business leaders• Community groups• Health professionals• Local politicians• Municipal planners• School boards and• Others
Advocacy Toolkit & Workshop
Importance of the toolkit:
• Highlights processes of municipal planning
• Policy development process
• Policy advocacy process
Advocacy Toolkit & Workshop
Communities are unique so the toolkit serves as a starting point to think about:
• How your community is designed
• What policies you want implemented
• What advocacy outcomes you want to achieve
Social Marketing Campaign
• “Walking Takes You Places”• developed through a comprehensive strategy:• Research stage:
– literature review– key informant interviews– focus groups
Key finding: “walking as health activity” makes people think of barriers, but “walking as a social activity” makes people feel excited and inspired.
Social Marketing Campaign
• Creative stage:– target audience (families and women 28+,
rural and urban, busy!, all shapes, sizes and cultures)
– 2 concepts tested and best concept developed
– communication plan to engage target audience, leverage broad stakeholder support, and maximize earned/unpaid media
Social Marketing Campaign
• Do Nova Scotians think of walking as an everyday activity in their lives?
• Have Nova Scotians changed their walking behaviour due in part to the contributions of Walkabout?
• campaign to run fall 2008 to spring 2009
• ads for TV, web tie-ins, radio, posters, etc.
Sponsorship
• “Good corporate citizens” make Walkabout possible!
• all sponsors recognized via website, events, reports, and other promotional opportunities
• Major and Presenting sponsors also recognized via TV/print media, enhanced website recognition and title sponsorship of select components
Measuring Success
• Evaluation gives us powerful information to tell us how we’re doing and if we’re meeting our objectives
• Without the use of evaluation, we cannot describe to the public, our stakeholders, funders, etc how this initiative is making an impact
• Evaluation plan developed for all components as well as monitoring of key population-level data on walking