Media Role: Empowering to Change

Harry Surjadi

Environmental Journalist/CEL-Net

Email: hsurjadi@yahoo.com

Twitter: @hsurjadi

Cell phone#: +62811150232

Blog: harrysurjadi.wordpress.com

Media Coverage of CC or GW

Media Attention for CC in Indonesia -Malaysia

Media Attention for CC in Thailand -Singapore

Journalistic Norms

Media limitation• Declining number of environmental journalists

• Difficult to understand CC low or no interest to environmental issues

• CC issue does not touch everyday lives – difficult for audiences to comprehend CC from experiences and observation

• Have to follow the journalistic norms

• Only serve 20-30% of population who have buying power (20-30% on the top of population pyramid)

50%

30%

20%

Population pyramid

What media should do• Use global warming rather than climate change term• Answer: Why is it important? What does it mean to

me? What can/should I do about it? What is the point?• Take position• Reporters/editors – learn to really understand CC/GW• Data journalism = new trend in journalism• Frame the issues to “sustainable consumption and

production”• Engage the audiences: 1. Open access (especially the 50-70% of population on the bottom of pyramid using SMS and smart phones –citizen journalism model) – Information broker climate change communication model2. and activities (expeditions, social-environment event)

Thank you – ready for questions

Harry Surjadi

Twitter: @hsurjadi

Email: hsurjadi@yahoo.com

Blog: harrysurjadi.wordpress.com