Asia Pacific Next Generation Camp Report AP* Retreat – Kualalumpur 2010
Harry's Presentation at Seminar on "Building Media Capacity to Cover Climate Change" in Kualalumpur
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Media Role: Empowering to Change Harry Surjadi Environmental Journalist/CEL-Net Email: [email protected] Twitter: @hsurjadi Cell phone#: +62811150232 Blog: harrysurjadi.wordpress.com
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Transcript of Harry's Presentation at Seminar on "Building Media Capacity to Cover Climate Change" in Kualalumpur
Media Role: Empowering to Change
Harry Surjadi
Environmental Journalist/CEL-Net
Email: [email protected]
Twitter: @hsurjadi
Cell phone#: +62811150232
Blog: harrysurjadi.wordpress.com
Media Coverage of CC or GW
Media Attention for CC in Indonesia -Malaysia
Media Attention for CC in Thailand -Singapore
Journalistic Norms
Media limitation• Declining number of environmental journalists
• Difficult to understand CC low or no interest to environmental issues
• CC issue does not touch everyday lives – difficult for audiences to comprehend CC from experiences and observation
• Have to follow the journalistic norms
• Only serve 20-30% of population who have buying power (20-30% on the top of population pyramid)
50%
30%
20%
Population pyramid
What media should do• Use global warming rather than climate change term• Answer: Why is it important? What does it mean to
me? What can/should I do about it? What is the point?• Take position• Reporters/editors – learn to really understand CC/GW• Data journalism = new trend in journalism• Frame the issues to “sustainable consumption and
production”• Engage the audiences: 1. Open access (especially the 50-70% of population on the bottom of pyramid using SMS and smart phones –citizen journalism model) – Information broker climate change communication model2. and activities (expeditions, social-environment event)
Thank you – ready for questions
Harry Surjadi
Twitter: @hsurjadi
Email: [email protected]
Blog: harrysurjadi.wordpress.com
