Post on 01-Dec-2014
description
Connecting Great Ideas and Great People
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Content Leaders:Amy Hissrich
Peter Hutchins
Hands on Module: Flickr & YouTube
November 5, 20093:00-3:45
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Why Social Photo and Video?
Benefits:Increased member and staff engagementHosting and asset managementEase of deploymentReach
Considerations:Which tool is right for you?RightsAccessibilityVegas rule in reversehttp://www.youtube.com/watch?v=vPU4awtuTsk
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Have a Strategy
What business goals are you trying to achieve
How will you measure success
How will these tools support other efforts
What can you reuse
What is your exit strategy
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Video: Effective Practices
Length: 3-5 Minutes
Audio: To Mic or Not to Mic and Ambient Sound
Selecting and working with participants
Editing: Taking video to the next level
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YouTube: Creating an Account
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Account ConsiderationsWho has access to the account/password?
What’s the right Gmail Email
Single versus Multiple Account
508 Compliance
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YouTube: Account Overview
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YouTube: My Videos
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YouTube: Upload Video
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YouTube: Upload Video
Entering keywords, title, and descriptions helps with findability
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YouTube: Upload Video
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YouTube: Upload Video
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YouTube: Channel Settings
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YouTube: Channel Settings
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YouTube: Channel Settings
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YouTube:Stats
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YouTube: Video Library
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YouTube: Video Library
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Examples: IEEE
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Examples: BarackObamadotcom
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Examples: NRA
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YouTube: Demos
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YouTube: Video Blog
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Flickr: Creating an Account
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Account ConsiderationsWho has access to the account/password?
What’s the right Yahoo! Email
Single versus Multiple Account
Payment / Do you need a pro account?
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Flickr Account Overivew
Upload
Contacts
Activity/Uploads
Stats
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Flickr: Photo Upload
Upload from local networks or memory cards
Explore upload tools
To resize or not to resize?
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Flickr: Photo Upload
Upload from local networks or memory cards
Explore upload tools
Entering a title, descriptionand tags Helps others Find your image
Tip: Consideradding your URL as a link as part of the descriptionto create inbound links—SEO loves it!
Labeling, describing and tagging is key
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Flickr: Get Organized
Upload from local networks or memory cards
Explore upload tools
Entering a title, descriptionand tags Helps others Find your image
Tip: Consideradding your URL as a link as part of the descriptionto create inbound links—SEO loves it!
Sets and Collections
Sets and collections are great for navigation and hierarchy and can be used for your signature events/conferences or different topics your photos may cover.
Batch organizing makes it easy to quickly add photos to your sets
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Flickr: Get OrganizedBatch Processing
Batch organizing lets you:1. Add tags2. Set permissions and
assign rights3. Add to sets4. Add to groups (and more)
As a batch without touching each photo
Batch organizing lets you:1. Add tags2. Set permissions and
assign rights3. Add to sets4. Add to groups (and more)
As a batch without touching each photo
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Flickr: Get SocialCreate Groups
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Flickr: Get SocialCreate Groups: Setting Privacy for the Group
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Flickr: Get SocialCreate Groups: Display to non-group members
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Flickr: Get SocialCreate Groups: What’s in a name
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Flickr: Get SocialCreate Groups: Deleting a group
Leaving group as the last member letsyou delete the group
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Flickr: Get SocialCreate Groups: Pool
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Flickr: Get SocialContacts
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Flickr: MappingCreate Groups: Geotag your content
By exact location or map it
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Flickr: StatsDaily Aggregate View
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Flickr: StatsReferrers and Overall Breakdown
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Addition Items to Consider
Flickr versus Facebook
Signage at Events
Communicating preferred tags
Archiving / Backup [Flickr Downloadr]
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Reuse Flickr Photos: Badges
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Examples: Library of Congress
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Examples: Smithsonian
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Examples: NASA
NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ’s photostream, all via tweets to the hashtag,#nasatweetup.
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ConclusionContent integration/strategy
Reusable resources
Be open to change as these are evolving tools
Keep monitoring according to defined strategy
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Contact Information
Peter HutchinsVice President, Social Media & Knowledge InitiativesASAE & The Center for Association Leadershipphutchins@asaecenter.org@PeterHutchins
Amy HissrichDirector, Web StrategyASAE & The Center for Association Leadershipahissrich@asaecenter.org@ahissrich