0 | For internal use only. Not to be shown or distributed to the public. For internal use only. Not to be shown or distributed to the public.

HABITAT AND THRIVENT FAITH BUILDS

Marketing Tutorial – 2020 Program Year

Ben Groboski – Senior Marketing Specialist

Link to Marketing Tutorial

Video Recording

1 | For internal use only. Not to be shown or distributed to the public.

HABITAT AND THRIVENT

PARTNERSHIP

RESOURCES PAGE

Thrivent.com/habitatresources

See the tab “FAITH BUILDS”

“Marketing & Communications”

section

2 | For internal use only. Not to be shown or distributed to the public.

PLANNING FOR MARKETING AND COMMUNICATION

Determine how marketing will support local Faith Builds GoalsAnswer the question: “What does success look like?”

• Community impact

• Activating volunteers on and off the build-site

• Number of churches/volunteers to engage

• Increase community awareness

• Goals unique to your community

Resource:• Faith Builds Guide – located in “Church Engagement Guides” section of the “Faith

Builds” tab

3 | For internal use only. Not to be shown or distributed to the public.

PARTNER ON CHURCH APPROACH AND ENGAGEMENT

Work together, to partner with churchesLeverage existing church relationships and create new ones• Meet with church leadership• Present to the missions team• Identify a congregational champion• Leverage church coalitions

Resources:• Church Introduction Flyer• Clergy Kick-off Event Invite Flyer• Faith Builds Video – 5 minute and 1 minute versions• PowerPoint Presentation• Church Fundraising Ideas• Certificate of Appreciation

4 | For internal use only. Not to be shown or distributed to the public.

CHURCH APPROACH AND ENGAGEMENT EXAMPLES

5 | For internal use only. Not to be shown or distributed to the public.

VOLUNTEER RECRUITMENT WITHIN THE CHURCH

Promote the Faith Builds to churches, and equip churches to spread the message with the congregation.A key contact at churches can be helpful in engaging churches more effectively• One point of contact• Responsible for raising awareness• Passionate about engagement

Resources:• Bulletin Insert• Church Flyer• PowerPoint Presentation• Logo Lock-up• Church Communications Tool with photos, text, social media

• For integrating into existing communications

6 | For internal use only. Not to be shown or distributed to the public.

VOLUNTEER RECRUITMENT WITHIN THE CHURCH

EXAMPLES

7 | For internal use only. Not to be shown or distributed to the public.

COMMUNITY AND THRIVENT MEMBER AWARENESS

Reach beyond the churchFaith Builds are interesting and newsworthy activity. Take advantage of the opportunity to share the good news!• Branding for Habitat and Thrivent• Member engagement• Community Awareness

Resources:Member Communication• Email Playground templates – Thrivent• Storefront Postcards – ThriventCommunity Communication• Affiliate Media and Communications Toolkit

• Social Media• Press Releases and Media Advisory• Talking Points for Web and other applications

8 | For internal use only. Not to be shown or distributed to the public.

COMMUNITY AND THRIVENT MEMBER AWARENESS

EXAMPLES

9 | For internal use only. Not to be shown or distributed to the public.

ON-SITE BRANDING AND ENGAGEMENT

Increase understanding through a great volunteer experienceBranding does not end after you get volunteers to commit and show up

• Create organizational awareness on your Faith Builds

• Share an experience that will create a memory for a lifetime

• Volunteers want to share the message themselves!

Resources:• Faith Builds Partnership Sign Template

• Branded T-Shirts

• Give Away items for purchase• “The Store” on Thrivent.com

10 | For internal use only. Not to be shown or distributed to the public.

ON-SITE ENGAGEMENT EXAMPLES

11 | For internal use only. Not to be shown or distributed to the public.

VOLUNTEER NURTURE STRATEGY

“Thank you” follow up and ongoing communicationFaith Builds volunteers will receive a set of 4 “Welcome” emails

• One email per week after name and email submitted – use required sign-in sheet

on resources page and name submission website

• Recognizing their effort and community impact

• Once a month nurture emails after “Welcome” emails

Resources:• None! Handled automatically by Thrivent Integrated Marketing Team

12 | For internal use only. Not to be shown or distributed to the public.

CLOSING – TIPS AND CONSIDERATIONS

Keep these things in mind when planning and executing your marketing planGet the highest value for your time and effort

• Who does what

• Timing of communication activities

• Other events/activities happening in the community

• Gauging effectiveness

Resources:• Each other – lean on the strengths of each person in the local partnership

• Media contacts – more relationships to build

• Habitat and Thrivent Partnership team – we are here for you!• Habitat-Thrivent@Thrivent.com

13 | For internal use only. Not to be shown or distributed to the public.

THANK YOU!