HABITAT AND THRIVENT FAITH BUILDS...0 | For internal use only. Not to be shown or distributed to the...
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0 | For internal use only. Not to be shown or distributed to the public. For internal use only. Not to be shown or distributed to the public. HABITAT AND THRIVENT FAITH BUILDS Marketing Tutorial – 2020 Program Year Ben Groboski – Senior Marketing Specialist Link to Marketing Tutorial Video Recording
Transcript of HABITAT AND THRIVENT FAITH BUILDS...0 | For internal use only. Not to be shown or distributed to the...
0 | For internal use only. Not to be shown or distributed to the public. For internal use only. Not to be shown or distributed to the public.
HABITAT AND THRIVENT FAITH BUILDS
Marketing Tutorial – 2020 Program Year
Ben Groboski – Senior Marketing Specialist
Link to Marketing Tutorial
Video Recording
1 | For internal use only. Not to be shown or distributed to the public.
HABITAT AND THRIVENT
PARTNERSHIP
RESOURCES PAGE
Thrivent.com/habitatresources
See the tab “FAITH BUILDS”
“Marketing & Communications”
section
2 | For internal use only. Not to be shown or distributed to the public.
PLANNING FOR MARKETING AND COMMUNICATION
Determine how marketing will support local Faith Builds GoalsAnswer the question: “What does success look like?”
• Community impact
• Activating volunteers on and off the build-site
• Number of churches/volunteers to engage
• Increase community awareness
• Goals unique to your community
Resource:• Faith Builds Guide – located in “Church Engagement Guides” section of the “Faith
Builds” tab
3 | For internal use only. Not to be shown or distributed to the public.
PARTNER ON CHURCH APPROACH AND ENGAGEMENT
Work together, to partner with churchesLeverage existing church relationships and create new ones• Meet with church leadership• Present to the missions team• Identify a congregational champion• Leverage church coalitions
Resources:• Church Introduction Flyer• Clergy Kick-off Event Invite Flyer• Faith Builds Video – 5 minute and 1 minute versions• PowerPoint Presentation• Church Fundraising Ideas• Certificate of Appreciation
4 | For internal use only. Not to be shown or distributed to the public.
CHURCH APPROACH AND ENGAGEMENT EXAMPLES
5 | For internal use only. Not to be shown or distributed to the public.
VOLUNTEER RECRUITMENT WITHIN THE CHURCH
Promote the Faith Builds to churches, and equip churches to spread the message with the congregation.A key contact at churches can be helpful in engaging churches more effectively• One point of contact• Responsible for raising awareness• Passionate about engagement
Resources:• Bulletin Insert• Church Flyer• PowerPoint Presentation• Logo Lock-up• Church Communications Tool with photos, text, social media
• For integrating into existing communications
6 | For internal use only. Not to be shown or distributed to the public.
VOLUNTEER RECRUITMENT WITHIN THE CHURCH
EXAMPLES
7 | For internal use only. Not to be shown or distributed to the public.
COMMUNITY AND THRIVENT MEMBER AWARENESS
Reach beyond the churchFaith Builds are interesting and newsworthy activity. Take advantage of the opportunity to share the good news!• Branding for Habitat and Thrivent• Member engagement• Community Awareness
Resources:Member Communication• Email Playground templates – Thrivent• Storefront Postcards – ThriventCommunity Communication• Affiliate Media and Communications Toolkit
• Social Media• Press Releases and Media Advisory• Talking Points for Web and other applications
8 | For internal use only. Not to be shown or distributed to the public.
COMMUNITY AND THRIVENT MEMBER AWARENESS
EXAMPLES
9 | For internal use only. Not to be shown or distributed to the public.
ON-SITE BRANDING AND ENGAGEMENT
Increase understanding through a great volunteer experienceBranding does not end after you get volunteers to commit and show up
• Create organizational awareness on your Faith Builds
• Share an experience that will create a memory for a lifetime
• Volunteers want to share the message themselves!
Resources:• Faith Builds Partnership Sign Template
• Branded T-Shirts
• Give Away items for purchase• “The Store” on Thrivent.com
10 | For internal use only. Not to be shown or distributed to the public.
ON-SITE ENGAGEMENT EXAMPLES
11 | For internal use only. Not to be shown or distributed to the public.
VOLUNTEER NURTURE STRATEGY
“Thank you” follow up and ongoing communicationFaith Builds volunteers will receive a set of 4 “Welcome” emails
• One email per week after name and email submitted – use required sign-in sheet
on resources page and name submission website
• Recognizing their effort and community impact
• Once a month nurture emails after “Welcome” emails
Resources:• None! Handled automatically by Thrivent Integrated Marketing Team
12 | For internal use only. Not to be shown or distributed to the public.
CLOSING – TIPS AND CONSIDERATIONS
Keep these things in mind when planning and executing your marketing planGet the highest value for your time and effort
• Who does what
• Timing of communication activities
• Other events/activities happening in the community
• Gauging effectiveness
Resources:• Each other – lean on the strengths of each person in the local partnership
• Media contacts – more relationships to build
• Habitat and Thrivent Partnership team – we are here for you!• [email protected]
13 | For internal use only. Not to be shown or distributed to the public.
THANK YOU!
