We are in the midst of an ecological

catastrophe...

We are in the midst of an ecological

catastrophe...

TextSea levels are rising, species are becoming extinct, we are

contaminating precious resources of fresh water and clean air.Sea levels are rising, species are becoming extinct, we are

contaminating precious resources of fresh water and clean air.

Traditional efforts to engage the global audience and spur connected action have largely failed.Traditional efforts to engage the global audience and spur connected action have largely failed.

espite years of effort by environmental organizations, the vast majority of the

world’s population is not engaged in making ecological choices or advocating

for policy changes.

espite years of effort by environmental organizations, the vast majority of the

world’s population is not engaged in making ecological choices or advocating

for policy changes.

D

Thankfully,

There are new forms of entertainment available to inspire global change.

New platforms and entertainment types are emerging

from film marketing and video game development.

These new transmedia properties tell stories across new and old media,

including real-world, online, and video content.

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are needed to see this picture.IIt’s time for the first truly global transmedia campaign for our planet.t’s time for the first truly global transmedia campaign for our planet...

IIntroducing...ntroducing...

H2ome is a •Video Web Series,•Transmedia Story, •and digital engagement campaign to inspire the world to take action for our planet

Basic Elements of the

H2ome Story World

Basic Elements of the

H2ome Story World

Basic Elements of the

H2ome Story World

Basic Elements of the

H2ome Story World

Basic Elements of the

H2ome Story World

Basic Elements of the

H2ome Story World

Where is ?

H2ome is a global platformAn audience of gamers, millennials, and content creators...

Who will find content everywhere.

Messages from the future will appear on YouTube, begging for

action.

Messages from the future will appear on YouTube, begging for

action.

Game content will be embedded in websites.

Game content will be embedded in websites.

Players will explore the story and solve riddles to unlock more clues through mobile apps, an online platform,

and browser plug-in.

Real-time news events will be integrated into the story, which will constantly evolve.

Players will be prompted to participate in real-world activities (donations, advocacy, and events).

Players will be prompted to participate in real-world activities (donations, advocacy, and events).

Our technology partner: Darknet

H2ome will be built on an existing, proven digital platform for transmedia engagement, Darknet, whose founder is one of the core H2ome team

members.

Browser extension is capable of layering content on any existing website. Tracks user progression, location, purchases, donations

across web, mobile apps.

Browser extension is capable of layering content on any existing website. Tracks user progression, location, purchases, donations

across web, mobile apps.

Mobile apps will allow players to find “clues”

in the real world and learn more

Safecamp is our video partner, and will create content ranging from the “messages from the future” to faux documentaries, “found footage,” future

news stories, and manipulations of contemporary video content. They’re also working on a new camera technology that will allow real-time manipulation of

video content by users.

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are needed to see this picture.

Conspiracy for Good had a limited time frame, a finite story, and a specific focus. They deployed little new technology. H2ome is conceived of as a never-ending story system. Once launched, players can join at any time. New challenges will always be created, new victories and knowledge unveiled. While the game may run in chapters or episodes, to provide some satisfying narrative closure, more of the story will always be in development.

How are we different from Conspiracy for Good?

vs.

Participants will be prompted to complete real-world actions as part of the game mechanics. Signing petitions, making donations, attending events, planting trees, all as part of the “game.” Our technology platform will allow us to track and incentivize participation.

Outcomes: engagement, participation, action

THE H2OME TEAM

Rob AutenInteractive Director

Catherine GeanuracosGlobal Engagement

Alex TheoryExecutive Producer

H2ome will be incorporated as a California B-corp

Structure

Conceived as a new model of social good production agency, H2ome will seek to make its operations self-sustaining after year 5 through in-game revenues, merchandise sales, product placement, licensing, and consulting fees.

• Administration: $250,000

• Technology platform: $100,000• Game websites and digital content $ 250,000• Video content $750,000• Planning, research, story development: $100,000• Marketing and promotion: $100,000• Donations and partner incentives: $50,000

TOTAL : $1.6 M per year x 3 yrs

BUDGET