Guerrilla testing for contentLily Dart Head of Service Design dxw

We use guerrilla testing because it’s cheap, simple and effective

@lily_dart

Guerrilla testing for content

“the art of pouncing on lone people in cafes and public spaces, [then] quickly filming them whilst they use a website for a couple of minutes”

@lily_dart

Guerrilla testing for content

@MartinBelam

@lily_dart

Guerrilla testing for content

Evaluating content

@lily_dart

Guerrilla testing for content

Can they find the content?

Evaluating content

@lily_dart

Guerrilla testing for content

Is the language relevant to them?

Can they find the content?

Evaluating content

@lily_dart

Guerrilla testing for content

Is the language relevant to them?

Have they understood what they’ve read?

Can they find the content?

Evaluating content

@lily_dart

Guerrilla testing for content

Preparing a session

@lily_dart

Guerrilla testing for content

Preparing a session

1. Venue

@lily_dart

Guerrilla testing for content

Where will you find your audience?

1. Venue

Preparing a session

@lily_dart

Guerrilla testing for content

Can they stop for 10 minutes?

Where will you find your audience?

1. Venue

Preparing a session

@lily_dart

Guerrilla testing for content

Can they stop for 10 minutes?

Will you have internet access?

Where will you find your audience?

1. Venue

Preparing a session

@lily_dart

Guerrilla testing for content

2. Devices

Preparing a session

@lily_dart

Guerrilla testing for content

Which devices does your audience use?

2. Devices

Preparing a session

@lily_dart

Guerrilla testing for content

Can you record from that device?

Which devices does your audience use?

2. Devices

Preparing a session

@lily_dart

Guerrilla testing for content

3. Practised introduction

Preparing a session

@lily_dart

Guerrilla testing for content

Who are you?

3. Practised introduction

Preparing a session

@lily_dart

Guerrilla testing for content

Why are you there?

Who are you?

3. Practised introduction

Preparing a session

@lily_dart

Guerrilla testing for content

Why are you there?

What do you want from them?

Who are you?

3. Practised introduction

Preparing a session

@lily_dart

Guerrilla testing for content

Example introduction

Hi, do you have a minute?

My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.

Do you have 10 minutes to spend with me?

Preparing a session

@lily_dart

Guerrilla testing for content

Example introduction

Hi, do you have a minute?

My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.

Do you have 10 minutes to spend with me?

Preparing a session

@lily_dart

Guerrilla testing for content

Example introduction

Hi, do you have a minute?

My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.

Do you have 10 minutes to spend with me?

Preparing a session

@lily_dart

Guerrilla testing for content

Example introduction

Hi, do you have a minute?

My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.

Do you have 10 minutes to spend with me?

Preparing a session

Hi, do you have a minute?

My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.

Do you have 10 minutes to spend with me?

@lily_dart

Guerrilla testing for content

Example introduction

Preparing a session

Hi, do you have a minute?

My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.

Do you have 10 minutes to spend with me?

@lily_dart

Guerrilla testing for content

Example introduction

Preparing a session

@lily_dart

Guerrilla testing for content

4. Scenarios

Preparing a session

You have just been offered a full-time job and are about to sign the employment contract.

The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?

@lily_dart

Guerrilla testing for content

Example scenario

Preparing a session

@lily_dart

Guerrilla testing for content

4. Scenarios

Preparing a session

@lily_dart

Guerrilla testing for content

Which user need are you testing?

4. Scenarios

Preparing a session

@lily_dart

Guerrilla testing for content

What might create that need?

Which user need are you testing?

4. Scenarios

Preparing a session

@lily_dart

Guerrilla testing for content

What might create that need?

When has a user fulfilled that need?

Which user need are you testing?

4. Scenarios

Preparing a session

@lily_dart

Guerrilla testing for content

Anatomy of a scenario

@lily_dart

Guerrilla testing for content

is easy for participants to relate to

A good scenario

Anatomy of a scenario

You have just been offered a full-time job and are about to sign the employment contract.

The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?

@lily_dart

Guerrilla testing for content

Example scenario

Anatomy of a scenario

@lily_dart

Guerrilla testing for content

A good scenario

describes a problem for participants to solve

Anatomy of a scenario

You have just been offered a full-time job and are about to sign the employment contract.

The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?

@lily_dart

Guerrilla testing for content

Example scenario

Anatomy of a scenario

@lily_dart

Guerrilla testing for content

A good scenario

has a realistic level of detail

Anatomy of a scenario

You have just been offered a full-time job and are about to sign the employment contract.

The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?

@lily_dart

Guerrilla testing for content

Example scenario

Anatomy of a scenario

@lily_dart

Guerrilla testing for content

A good scenario

doesn’t hint to the participant how to achieve the goal

Anatomy of a scenario

You have just been offered a full-time job and are about to sign the employment contract.

The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?

@lily_dart

Guerrilla testing for content

Example scenario

Anatomy of a scenario

@lily_dart

Guerrilla testing for content

Running a session

@lily_dart

Guerrilla testing for content

Running a session

Before a scenario

ask participants to describe their thoughts

@lily_dart

Guerrilla testing for content

During a scenario

let participants identify success

Running a session

@lily_dart

Guerrilla testing for content

After a scenario

get participants to tell you what they’d do next

Running a session

@lily_dart

Guerrilla testing for content

In conclusion

@lily_dart

Guerrilla testing for content

Pick a location where your audience is

In conclusion

@lily_dart

Guerrilla testing for content

Focus your session on scenario based tasks

Pick a location where your audience is

In conclusion

@lily_dart

Guerrilla testing for content

Focus your session on scenario based tasks

Let participants decide success

Pick a location where your audience is

In conclusion

@lily_dart

Guerrilla testing for content

Focus your session on scenario based tasks

Let participants decide success

Pick a location where your audience is

In conclusion

Understand what they’d do next

A little bit of testing is better than none

@lily_dart

Guerrilla testing for content

Thank you.

@lily_dart

Guerrilla testing for content