Guerrilla IA - content analysis when you can't do a card sort
Guerrilla testing for content
Transcript of Guerrilla testing for content
Guerrilla testing for contentLily Dart Head of Service Design dxw
We use guerrilla testing because it’s cheap, simple and effective
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Guerrilla testing for content
“the art of pouncing on lone people in cafes and public spaces, [then] quickly filming them whilst they use a website for a couple of minutes”
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Guerrilla testing for content
@MartinBelam
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Guerrilla testing for content
Evaluating content
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Guerrilla testing for content
Can they find the content?
Evaluating content
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Guerrilla testing for content
Is the language relevant to them?
Can they find the content?
Evaluating content
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Guerrilla testing for content
Is the language relevant to them?
Have they understood what they’ve read?
Can they find the content?
Evaluating content
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Guerrilla testing for content
Preparing a session
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Guerrilla testing for content
Preparing a session
1. Venue
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Guerrilla testing for content
Where will you find your audience?
1. Venue
Preparing a session
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Guerrilla testing for content
Can they stop for 10 minutes?
Where will you find your audience?
1. Venue
Preparing a session
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Guerrilla testing for content
Can they stop for 10 minutes?
Will you have internet access?
Where will you find your audience?
1. Venue
Preparing a session
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2. Devices
Preparing a session
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Which devices does your audience use?
2. Devices
Preparing a session
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Can you record from that device?
Which devices does your audience use?
2. Devices
Preparing a session
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3. Practised introduction
Preparing a session
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Guerrilla testing for content
Who are you?
3. Practised introduction
Preparing a session
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Guerrilla testing for content
Why are you there?
Who are you?
3. Practised introduction
Preparing a session
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Guerrilla testing for content
Why are you there?
What do you want from them?
Who are you?
3. Practised introduction
Preparing a session
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Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
@lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
@lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
@lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
@lily_dart
Guerrilla testing for content
Example introduction
Preparing a session
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m here asking people to take a look at a website and let me know what they think, and recording the answers. In return for your time, we’ll buy you a coffee or slice of cake to say thank you.
Do you have 10 minutes to spend with me?
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Guerrilla testing for content
Example introduction
Preparing a session
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Guerrilla testing for content
4. Scenarios
Preparing a session
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
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Guerrilla testing for content
Example scenario
Preparing a session
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4. Scenarios
Preparing a session
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Which user need are you testing?
4. Scenarios
Preparing a session
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What might create that need?
Which user need are you testing?
4. Scenarios
Preparing a session
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What might create that need?
When has a user fulfilled that need?
Which user need are you testing?
4. Scenarios
Preparing a session
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Anatomy of a scenario
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is easy for participants to relate to
A good scenario
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
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Guerrilla testing for content
Example scenario
Anatomy of a scenario
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A good scenario
describes a problem for participants to solve
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
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Guerrilla testing for content
Example scenario
Anatomy of a scenario
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A good scenario
has a realistic level of detail
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
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Guerrilla testing for content
Example scenario
Anatomy of a scenario
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A good scenario
doesn’t hint to the participant how to achieve the goal
Anatomy of a scenario
You have just been offered a full-time job and are about to sign the employment contract.
The contract says that you only get 5 days of paid holiday per year. You aren’t sure if, legally, that’s enough. Where do you go to check?
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Guerrilla testing for content
Example scenario
Anatomy of a scenario
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Running a session
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Running a session
Before a scenario
ask participants to describe their thoughts
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Guerrilla testing for content
During a scenario
let participants identify success
Running a session
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Guerrilla testing for content
After a scenario
get participants to tell you what they’d do next
Running a session
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Guerrilla testing for content
In conclusion
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Guerrilla testing for content
Pick a location where your audience is
In conclusion
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Guerrilla testing for content
Focus your session on scenario based tasks
Pick a location where your audience is
In conclusion
@lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
@lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
Understand what they’d do next
A little bit of testing is better than none
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Guerrilla testing for content
Thank you.
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Guerrilla testing for content