Calcium Supplements

TARGET MARKET OF CALCIUM SUUPLEMENTS: Separate Products for the 2 Target Segments

TARGET MARKETS

Children less than 10

Women above 35

Children less than 10: Calcium Toffeez

Marketing Mix Of Calcium Toffeez

PRODUCTPLACEPRICEPROMOTION

PRODUCT:Calcium Sandoz for CHILDREN

chewable tablets in a specially designed colorful Puppy pack

It is available in three delicious flavors - American Ice cream, Chocolate and Orange in four pack sizes - 30 and 60 tablet trial packs as well as 100 and 200 tablet economy packs. 

Calcium Sandoz is also available as a liquid (suspension) for supplementing babies and children below 4 years

Calcium Sandoz for children is also available in unique soft chews format

Each soft chew contains 125 mg of elemental Calcium. 2-4 soft chews per day supplement the daily food and help fulfill the daily Calcium requirement of a growing child above 4 years.

Calcium Toffeez for CHILDREN

chewable tablets in a specially designed colorful Puppy pack

It is available in three delicious flavors - American Ice cream, Chocolate and Orange in four pack sizes - 30 and 60 tablet trial packs as well as 100 and 200 tablet economy packs. 

Calcium Sandoz is also available as a liquid (suspension) for supplementing babies and children below 4 years

Calcium Sandoz for children is also available in unique soft chews format

Each soft chew contains 125 mg of elemental Calcium. 2-4 soft chews per day supplement the daily food and help fulfill the daily Calcium requirement of a growing child above 4 years.