Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'

Post on 14-Feb-2017

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Transcript of Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'

It is difficult when your core service becomes a luxury,in a recession paying for a courier was like buying an expensive

handbag.

We were drowning and we kept explaining the water to each other.

We needed new insights, when there are fundamental changes inthe market insights are more valuable than investment.

We went out and listened to our customers. We identified customer pain pointsand delivered solutions.

By working on the customers agenda we delivered sustainable solutionsthat were embedded in their business.

Everybody works in sales

Love Your Margins

Pipeline

Understand the science of sales

Beware of disruptive technology

Design solutions around customerspain points

Take the plunge

worldBOX.ie was born

Pick the 3 things you are good at and build on those

Eat the frog

Every customer complaint is an opportunity to create an advocate

Fish where the fish are