Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
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Transcript of Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
It is difficult when your core service becomes a luxury,in a recession paying for a courier was like buying an expensive
handbag.
We were drowning and we kept explaining the water to each other.
We needed new insights, when there are fundamental changes inthe market insights are more valuable than investment.
We went out and listened to our customers. We identified customer pain pointsand delivered solutions.
By working on the customers agenda we delivered sustainable solutionsthat were embedded in their business.
Everybody works in sales
Love Your Margins
Pipeline
Understand the science of sales
Beware of disruptive technology
Design solutions around customerspain points
Take the plunge
worldBOX.ie was born
Pick the 3 things you are good at and build on those
Eat the frog
Every customer complaint is an opportunity to create an advocate
Fish where the fish are