Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'

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Transcript of Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'

Page 1: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
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It is difficult when your core service becomes a luxury,in a recession paying for a courier was like buying an expensive

handbag.

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We were drowning and we kept explaining the water to each other.

We needed new insights, when there are fundamental changes inthe market insights are more valuable than investment.

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We went out and listened to our customers. We identified customer pain pointsand delivered solutions.

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By working on the customers agenda we delivered sustainable solutionsthat were embedded in their business.

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Everybody works in sales

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Love Your Margins

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Pipeline

Understand the science of sales

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Beware of disruptive technology

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Design solutions around customerspain points

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Take the plunge

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worldBOX.ie was born

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Pick the 3 things you are good at and build on those

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Eat the frog

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Every customer complaint is an opportunity to create an advocate

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Fish where the fish are