MARKETING PLAN FORENERGY DRINK- PEP

Khushbu Rani

Kriti Sahoo

Manjiree Ingole

Rajashree Ramapure

• In international markets, organic energy drinks are offered for health conscious consumers. However, no such prominent product is available in India.

• Seeing this gap, we are willing to address the following:

1. Opportunities for organic energy drinks in India

2. Conceptualization of an organic energy drink for Indian markets

CURRENT MARKET SCENARIO

58

42

Awareness

Aware

Unaware

23

77

Buying Behavior

Buyer

Non Buyer

66

34

Genderwise Buyer Distribution

MaleFemale

5526

19

Reasons for not drinking energy

drink I prefer other bever-ages

I find it too ex-pensive

I don't like it

MARKET SURVEY

PEP… DRINK ME !!

An organic drink with the energizing qualities, a good taste and an antacid value.

PEP

Organic

Affordable Price

Different Flavors

Caffeine and Sugar Free

Re- cycle able packing

Non carbonated

Non-addictive

Available in Small-Medium-

Large Packaging

FEATURES OF THE PRODUCT

MARKETING MIX

Based on Geography

Age and Gender

Income & Frequency

SEGMENTATION OF THE CUSTOMER BASE

TARGETED MARKET SEGMENT

• Age group: 13- 35• Individuals living in urban areas – Metros,

Tier I & Tier II cities

CURRENT MARKET

TARGET MARKET

Target

market

Sports academy, stadium

Health centers, gym,

spas

Schools and colleges

canteens

Music shows and concerts

Department stores,

hypermarket,supermarket

Coffee Houses, Pizza

outlets

PRICE AND PROMOTION

Packaging available: 200ml, 500ml, 1lit Promotional strategies:

Advertisements on social media networks, newspaper and pamphlets

Sponsoring marathon races Campaigns in colleges Celebrity marketing

Thank You