Group 7
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Transcript of Group 7
MARKETING PLAN FORENERGY DRINK- PEP
Khushbu Rani
Kriti Sahoo
Manjiree Ingole
Rajashree Ramapure
• In international markets, organic energy drinks are offered for health conscious consumers. However, no such prominent product is available in India.
• Seeing this gap, we are willing to address the following:
1. Opportunities for organic energy drinks in India
2. Conceptualization of an organic energy drink for Indian markets
CURRENT MARKET SCENARIO
58
42
Awareness
Aware
Unaware
23
77
Buying Behavior
Buyer
Non Buyer
66
34
Genderwise Buyer Distribution
MaleFemale
5526
19
Reasons for not drinking energy
drink I prefer other bever-ages
I find it too ex-pensive
I don't like it
MARKET SURVEY
PEP… DRINK ME !!
An organic drink with the energizing qualities, a good taste and an antacid value.
PEP
Organic
Affordable Price
Different Flavors
Caffeine and Sugar Free
Re- cycle able packing
Non carbonated
Non-addictive
Available in Small-Medium-
Large Packaging
FEATURES OF THE PRODUCT
MARKETING MIX
Based on Geography
Age and Gender
Income & Frequency
SEGMENTATION OF THE CUSTOMER BASE
TARGETED MARKET SEGMENT
• Age group: 13- 35• Individuals living in urban areas – Metros,
Tier I & Tier II cities
CURRENT MARKET
TARGET MARKET
Target
market
Sports academy, stadium
Health centers, gym,
spas
Schools and colleges
canteens
Music shows and concerts
Department stores,
hypermarket,supermarket
Coffee Houses, Pizza
outlets
PRICE AND PROMOTION
Packaging available: 200ml, 500ml, 1lit Promotional strategies:
Advertisements on social media networks, newspaper and pamphlets
Sponsoring marathon races Campaigns in colleges Celebrity marketing
Thank You