Post on 30-Nov-2014
description
Green Ocean Strategy
The evolution of the economic systems:
agricultural industrial service-based
agricultural industrial service-based
Biodiversityand
EcosystemServices
EconomicDevelopment
SustainableUse of
Resources
SustainableMaterials
Management
ClimateChange
Red Ocean Blue Ocean Green Ocean
Compete in existingmarket space.
Create uncontestedmarket space.
Cultivate green marketspace.
Beat the competitionMake the competition
irrelevant.Engage the self-
competition.
Exploit existing demand.Create and capture new
demand.Exploit new demand.
Make the value-cost trade-off.
Break the value-costtrade-off.
Decouple the green-growth trade-off.
Align the whole system ofa firm’s activities with its
strategic choice ofdifferentiation or low cost.
Align the whole systemof a firm’s activities in
pursuit of differentiationand low cost.
Align the whole systemof a firm’s activities inpursuit of growth and
sustainability.
Red Ocean Blue Ocean Green Ocean
Competition-basedStrategy
Innovation-basedStrategy
Sustainability-basedStrategy
Five Forces Four Action Frameworks Triple-value ChainsFive Forces Four Action Frameworks Triple-value Chains
Beating Value Innovating Value Sustaining Value
Red Ocean Tool: Five Forces
Blue Ocean Tool: Four Actions Framework
EconomicValue
Porter’s Generic Value Chain
Socially Responsible Conduct
Environmentally Friendly Practice
Embedded Activities
EnvironmentEnvironmentSocial andEconomic
Values
Green Ocean Tool: Triple-value Chains
Process AccountabilityResourceEfficiency
ProductEffectivenessEfficiency Effectiveness
Green Governance
7GreenHabits
ProcessesResources
Products
WastesWastes
Green Governance + Green Habits
Join the
Green Governance:
• Resource Efficiency
• Process Accountability
• Product Effectiveness
www.greenoceansociety.com
Green Habits:
• Rethink
• Reduce
• Reuse
• Recycle
• Recondition
• Refuse
• Return